Hindi
Ki &Ka…..And not much else!
MUMBAI: R Balki is known for bringing films way out of the ordinary formula framework. The good thing about him is his sincerity and dedication because of which he gets popular artistes to work in his films. This is a must for a maker’s film to be noticed, however good his theme may be. This time, Balki decides to trade roles between a man and a woman, both well educated. While the girl is well-placed professionally and has further ambitions, the boy hails from a huge realty developer family and shuns his family business.
Arjun Kapoor and Kareena Kapoor are on a flight from Chandigarh to Delhi, sharing the same row with the middle seat being vacant. As soon as the flight takes off, Arjun gets emotional and starts crying. He remembers how his late mother used to clutch his hands tightly while flying because she was scared of flying and today happens to be her birthday. Kareena is told the cause. Both start getting familiar.
Arjun is a topper in IIM as all film heroes are; before the IIM era, they used to stand ‘First Class First’. He is the only son of the biggest builder in Delhi. However, instead of following his father and inheriting his construction empire, he wants to emulate his mother whom he describes as an artist. His mother ran the household, cooked and that was her art.
Kareena, on the other hand, is an executive on the corporate ladder always aiming at the next rung. Her mother, SwaroopSampat, a widow, is a social worker with an open mind.
Arjun and Kareena are drawn to each other and realize they are in love. They decide to marry. Arjun’s father is not in favour of the marriage, while Swaroop blesses the couple. A deal is made. While Kareena will continue with pursuing her career, Arjun will manage the household, cooking and looking after both, Kareena and Swaroop.
This has turned out to be a life changer for all the three concerned. Arjun keeps the house, cooks, cleans, shops and generally does everything a housewife does including attending kitty parties with other housewives. Of course, he is the life of these kitty parties.
Kareena earns a promotion and as a result, media attention. She is all over the print and electronic media. Here, she is led to talk about her husband, Arjun, and what he does. Media attention turns to Arjun, as a man who runs the household. Overnight, he is a celebrity, on talk shows, on cookery shows, just about everywhere. His TRP rates much above that of Kareena.
Jealousy replaces love. Kareena feels deceived and assumes that despite being the scion of a billionaire builder, he wants to live off her! Her tirade looks rather forced and unconvincing. Her venting her anger sans logic, looks silly. But, then, the couple’s love has survived by saying sorry multiple times. It is not going to be different on this occasion. Predictably, Arjun’s big-shot father too realizes the value of having a family.
Meanwhile, Jaya Bachchan has watched Arjun talking on TV and is mighty impressed. She calls him over for dinner with Amitabh Bachchan present. What was this sequence about? It is inconclusive despite both debating Arjun’s way of life.
Balki may have tried a new story but the content ispredictable. The story lacks twists and turns and efforts are made to make it a light entertainer towards which end it works in parts. Direction is fair to say that it skips melodrama for most part, and sticks to linear treatment. The film finds no slots for music.
Although just 126 minute in length,the film surely needs some trimming. The cinematography is pleasant. The Arjun and Kareena match does not quite jell despite their age difference having been made clear in thenarration. Arjun is okay while Kareena looks good with no major scenes to steal. Swaroop provides an excellent foil to the two.
Ki &Ka is a slow opener and carries a very limited appeal for a section of the audience and the compulsive moviegoer types.
Producers: Sunil Lulla, Rakesh Jhunjhunwala, R K Damani, R Balki.
Director: R Balki.
Cast: Arjun Kapoor, Kareena Kapoor, SwaroopSampat, Rajit Kapoor and cameos by Amitabh and Jaya Bachchan.
Hindi
UFO Cine Media Network unveils ‘India’s biggest cinema moment ever’
Dhurandhar 2 and Toxic tipped to deliver rare pan-India scale for brands
MUMBAI: UFO Cine Media Network is pitching an upcoming dual-film release weekend as what it calls the largest advertising opportunity cinema has offered in India, banking on an estimated 100 million cumulative footfalls nationwide.
The initiative, branded “India’s Biggest Cinema Moment Ever”, is anchored around the simultaneous release of Dhurandhar 2 – The Revenge and Toxic, two high-profile action films expected to dominate screens across regions and languages. Trade projections, supported by cinema measurement tool Procat, suggest the combined lifetime theatrical run could deliver one of the widest audience concentrations seen in recent years.
Dhurandhar 2 – The Revenge, an India–Pakistan spy thriller, is set to release in five languages, broadening its appeal across northern and southern markets. The franchise has already built a sizable multilingual following through theatrical runs and streaming platforms. Toxic, fronted by pan-India star Yash, is expected to draw heavy footfalls across southern circuits and beyond, buoyed by the actor’s proven box-office pull.
UFO, which operates an in-cinema advertising network spanning more than 4,100 theatres, is positioning the release window as a rare moment of synchronised national attention. Its footprint covers multiplexes and single screens across over 1,500 towns and cities, allowing advertisers to deploy campaigns at scale during a single weekend.
Executives at the company argue that cinema’s value lies not just in reach but in attention. Unlike digital or television, audiences are captive, emotionally engaged and free from distraction, they say, translating into stronger recall and measurable returns for brands. With advertisers increasingly focused on performance-led media planning, UFO is framing the dual release as comparable in scale to India’s largest broadcast and sporting properties.
Industry observers note that as theatrical exhibition expands deeper into Tier 2 and Tier 3 markets, such tentpole weekends are becoming anchor moments for annual media strategies. If Dhurandhar 2 – The Revenge and Toxic deliver as expected, the weekend could set new benchmarks not only for box office numbers, but also for cinema’s evolving role as a high-attention advertising medium.
