MAM
Zupee appoints Gaurav Mehta as CMO
New Delhi: Zupee has announced Gaurav Mehta as the company’s new chief marketing officer. He was previously associated with GirnarSoft – the name behind the automotive market, Cardekho.com.
A post-graduate in Brand Management and Media Planning from Mudra Institute of Communications (MICA), Ahmedabad, Mehta has diverse experience spanning 19 years, which includes 13 years as a digital business expert in a number of leading companies. “An analytics and research-driven marketer, Gaurav has been in the mobile marketing space since 2008,” said the company in a social media post.
Mehta also shared the update in a LinkedIn post and added that he would be working alongside Zupee, founder and CEO Dilsher Malhi to enhance the skill-based gaming platform. He also thanked CarDekho’s chief executive officer and co-founder Amit Jain for the support he received from the company during his stint.
In his career spanning over 19 years, Mehta has worked with OLX South Asia as chief marketing officer for four years and as chief manager at Yahoo.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
