MAM
ZOWIE introduces all-new gaming monitor XL2546X with Fast-TN and new DyAc 2 technology
Mumbai: ZOWIE is pleased to announce the XL2546X gaming monitor featuring a Fast-TN panel and exclusive DyAc 2 technology with a new dual backlight design for clear motion and precise FPS gaming. The all-new design for the 240Hz XL2546X also provides a higher level of comfortable ergonomic adjustability, and the updated XL setting to share enables convenient automatic in-game colour mode selection.
Continuing the mission to develop professional esports equipment and enhance the gaming experience for FPS players to perform at their best, ZOWIE pays close attention to gamer feedback. Since the introduction of XL Series monitors in 2010, ZOWIE has continuously upgraded it’s technology for clearer visuals, improved software control for convenient setting optimization, and enhanced the user experience. The brand has also been the monitor of choice for global esports tournaments such as VCT Ascension 2023 and BLAST.tv Paris Major 2023. ZOWIE’s goal is to deliver features and designs that directly benefit players in competitive gaming, avoiding unnecessarily flashy designs that do not contribute to competitiveness.
Responsiveness is one of the most important characteristics of esports displays. The all-new XL2546X monitors use Fast-TN panel technology, which is well-known for faster response times than IPS panels, to provide clearer and sharper outlines of moving objects. The new XL2546X effectively reduces overshoot which is caused by aggressive liquid crystal overdrive under certain circumstances on conventional panels.
XL2546X also come with new DyAc 2 technology, ZOWIE’s dynamic accuracy mechanism for best-in-class motion clarity and superior overall visual experiences. DyAc 2 is a significant upgrade to DyAc/ DyAc, now utilising dual backlights with greater precision control to achieve a higher level of motion blur reduction and ghosting minimization together with softened light output to facilitate eye adaptation.
The XL2546X feature all-new height-adjustable designs with industrial-grade ball bearings, allowing gamers to set the ideal position on the fly, gliding without stuttering or over-adjusting. This helps players complete their setup in the esports arena in the shortest time possible, empowering them to quickly enter a focused state for the competition.
The XL2546X features Auto Game Mode by XL Setting to Share software, enabling automatic colour mode switching based on-screen content to eliminate menu adjustments for optimal gaming experiences.
Commenting on the launch, BenQ India and South Asia managing director Rajeev Singh said, “At BenQ, we are dedicated to developing professional-grade gaming monitors that empower Esports athletes to reach new heights in their gameplay. The XL2546X combines cutting-edge technology with ergonomic design elements to offer esports enthusiasts an unparalleled gaming experience. We believe the new XL-X series from Zowie will revolutionize the way athletes compete in the esports arena.
Key Features Include:
· 240Hz Refresh Rate; Fast TN Panel
· New DyAc 2 Technology
· Auto Game Mode by XL Setting to Share
· New height adjustment powered by industrial-grade bearing design
· Black eQualizer; Color Vibrance; S Switch; Shielding Hood
Price and Availability
The launch price of XL2546X is Rs 42990. The product is available at Amazon and leading gaming stores.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
