Brands
Zouk’s Valentine campaign turns a bag into a symbol of love
Make Space for Love film shows how a small gesture sparks big connections
MUMBAI: This Valentine’s Day, Zouk, the proudly Indian and cruelty-free lifestyle brand, is proving that love can start with something as simple as moving a bag.
Titled “Make Space for Love”, the campaign turns a familiar everyday moment into a heartwarming story of connection. The idea is instantly relatable: many women place their bag on the seat next to them, marking their personal space. But when that bag is lifted, it signals an opening, a quiet invitation to let someone in.
Set in a college in the days leading up to Valentine’s Day, the film follows a young woman who gradually opens up, moving her bag to offer her seat to someone special. A small act, but one that carries big meaning.
Zouk founder Disha Singh said, “We wanted to celebrate those tiny moments that go unnoticed. For many women, a bag isn’t just an accessory, it’s their personal space. Moving it shows courage and a willingness to let someone in.”
The campaign wraps with Zouk’s message: “Zouk, for the love you make space for.”
To complement the film, Zouk has unveiled a curated range of Valentine’s Day gifts, from handcrafted handbags and mini daypacks to gift packs perfect for partners, friends, or even a treat-yourself moment. The collection is available on Zouk’s website and through quick-commerce platforms including Swiggy Instamart, Blinkit, Zepto and Myntra MNow, making last-minute gifting easy and thoughtful.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
