Brands
Zouk’s Valentine campaign turns a bag into a symbol of love
Make Space for Love film shows how a small gesture sparks big connections
MUMBAI: This Valentine’s Day, Zouk, the proudly Indian and cruelty-free lifestyle brand, is proving that love can start with something as simple as moving a bag.
Titled “Make Space for Love”, the campaign turns a familiar everyday moment into a heartwarming story of connection. The idea is instantly relatable: many women place their bag on the seat next to them, marking their personal space. But when that bag is lifted, it signals an opening, a quiet invitation to let someone in.
Set in a college in the days leading up to Valentine’s Day, the film follows a young woman who gradually opens up, moving her bag to offer her seat to someone special. A small act, but one that carries big meaning.
Zouk founder Disha Singh said, “We wanted to celebrate those tiny moments that go unnoticed. For many women, a bag isn’t just an accessory, it’s their personal space. Moving it shows courage and a willingness to let someone in.”
The campaign wraps with Zouk’s message: “Zouk, for the love you make space for.”
To complement the film, Zouk has unveiled a curated range of Valentine’s Day gifts, from handcrafted handbags and mini daypacks to gift packs perfect for partners, friends, or even a treat-yourself moment. The collection is available on Zouk’s website and through quick-commerce platforms including Swiggy Instamart, Blinkit, Zepto and Myntra MNow, making last-minute gifting easy and thoughtful.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
