Brands
Zouk announces Sara Ali Khan as brand ambassador
Mumbai: Zouk, a proudly Indian, 100% vegan lifestyle brand that is dedicated to bringing India-inspired designs to modern use cases, is thrilled to announce Sara Ali Khan as their first brand ambassador and their very first brand film. She follows a very Indian yet modern approach in her real and reel life, and was a perfect fit for the brand at this gesture. This news comes after Zouk forays into offline stores in Mumbai.
Zouk’s store launch was indeed a grand affair, dedicated to the talented artisans and loyal customers who have been an integral part of the brand’s journey. In sync with this exciting news, Zouk is also thrilled to announce the release of a captivating brand film that beautifully captures the essence of Khan’s life, richly intertwined with Indian heritage and legacy. The brand film serves as a powerful narrative of Sara’s personal journey, highlighting her profound connection with Zouk and how the brand resonates with her own values and aspirations. Through the film, Khan herself eloquently speaks about her association with Zouk, expressing her admiration for the brand’s commitment to celebrating Indian culture and craftsmanship. The film invites viewers to embark on a captivating exploration of the vibrant world of Zouk and its embodiment of the timeless beauty and grace of Indian heritage.
Khan, known for her personality, perfectly embodies the values and spirit of Zouk. As a consumer and advocate for fashion, she resonates with Zouk’s commitment to ethical fashion. Her association with the brand will further amplify Zouk’s message of living, inspiring individuals to make ethnic choices without compromising on style.
Zouk founder Disha Singh, expressed her excitement about the partnership, stating, “We are delighted to have Sara Ali Khan on board as the brand ambassador for Zouk. Her infectious energy, authenticity, and passion for fashion make her the perfect fit for our brand. We believe that Sara’s influence and dedication to living will inspire our customers to embrace a traditional yet functional lifestyle with Zouk.”
Zouk founder Pradeep Krishnakumar, expressed his excitement about the partnership, stating,“We are incredibly honored to have Sara Ali Khan as the brand ambassador for Zouk. This partnership represents our commitment to promoting fashion choices in India and beyond. Sara’s passion for Indian heritage and her influence will undoubtedly inspire our customers to embrace a lifestyle. We are excited about the future of Zouk and our continued efforts to provide fashion-forward, cruelty-free, and Proudly Indian products to our discerning customers.”
Khan expressed her enthusiasm about joining forces with Zouk, stating, “I loved the fact that they are Proudly Indian, just like me. They bring the traditional and modern together in their bags and wallets. Together with Zouk, I am honored to represent the spirit of Proudly Indian and inspire individuals to embrace our roots, while making responsible choices for a brighter future.”
The partnership with Khan comes at a pivotal time for Zouk as the brand expands its retail presence and aims to capture a significant share of the Bags and Accessories market in India. With Khan’s support, Zouk seeks to reach a wider audience and create greater awareness about the importance of cruelty-free, vegan, and proudly Indian alternatives in the fashion industry.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
