Brands
Zoomcar shares the success of marketing campaign #BeatPeZoomkar
MUMBAI: Zoomcar announced the success of its marketing campaign #BeatPeZoomkar with over 50 upcoming rappers in India. Zoomcar revealed that the marketing campaign turned out to be a huge success gathering an account reach of 341k with over 500k views in just 15 days.
This is not it, Zoomcar witnessed over 50 entries across India in just 48-hours of campaign launch, shared Zoomcar India CEO Nirmal NR.
Zoomcar is now urging other brands to identify such talent and give them a platform and the right exposure.
The campaign has been developed on the insight that rapping culture has become mainstream with more and more young talent looking out for a platform.
As a part of this campaign, Zoomcar Instagram reels initiative discovered rapping talent from all corners of the nation and gave them 5 keywords – ZoomKar, Download, Luxury, Home Delivery and Price. Zoomcar with an Instagram base of 129K wanted young talent to have access to a captive audience and in just 15 days the campaign witnessed accounts reach 341k with over 500k views.
While sharing the success story of Nirmal, said, “With our #BeatPeZoomkar campaign we wanted to give upcoming rappers in India an opportunity to showcase their skills. We wish to urge other brands to identify such talent and give them the platform and exposure they need.”
Sharing her experience of being a part of this campaign, one of the rappers Srushti Tawade said, “I’m glad to be a part of Zoomcar’s Instagram reel campaign. The fact that Zoomcar decided to help rap artists shine through this campaign was instantly attractive to me.”
“I wrote, rapped & edited the reel myself, which was a fun experience. Writing a rap about an app is a first for me. I didn’t know if people would like to watch this attempt of mine. However, I took it as a challenge to make sure this rap was as enjoyable & loved as any other. Moreover, featuring on Zoomcar’s official page was a bonus. Thank you so much for this opportunity,” added Tawade.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
