MAM
Zoo Media promotes Rishabh Khatter as business head of The Rabbit Hole
MUMBAI: Zoo Media’s video content solutions agency, The Rabbit Hole has promoted Rishabh Khatter, to the business head of the agency. Zoo Media is the media network which owns 7 agency brands including the flagship digital agency FoxyMoron. Khatter in his role will be responsible for leading the vertical’s business operations in India and contributing to the overall growth.
He has over 7 years of experience in creating content and technology and has been associated with Zoo Media for close to 5 years. Moving up the ranks from the Sr. Creative Innovations Associate to Business Head Content and Technology at FoxyMoron to spearheading, The Rabbit Hole as its Business Head. In his tenure with Zoo Media, Rishabh has led some prominent projects for clients like Netflix India, Hershey's, Kraft Heinz India, Maybelline New York, Burger King, Volvo, Dyson, HBO India, Amazon & Colgate. He brings with him a widespread industry experience spanning across verticals and extensive knowledge on all things content and creative tech.
Speaking on the appointment, FoxyMoron and Zoo Media co-founder Pratik Gupta said, “Rishabh is one of the founding members of The Rabbit Hole. The business has seen unprecedented growth over the last few years and is today one of India’s leading video content solutions agencies. With Rishabh at the helm, we feel proud of the work that they have been able to do, and the path that we’re on. As a network, we’re confident of The Rabbit Hole’s progress under Rishabhs leadership and we’re excited to go down The Rabbit Hole, together!”
Prior to joining Zoo Media, Khatter was creative conceptualizer and copywriter at Wizcraft International Entertainment for close to three years. Where his primary responsibilities included Creative Conceptualisation and Strategy. He holds a Masters in Media Communications with a specialization in Advertising from Auckland University of Technology. He has also done his bachelors from AUT, in Creative Technologies.
Commenting on his new role, Rishabh Khatter said, I am excited to take up this role. Our journey so far has been about experimenting and delivering work that makes waves in the brand & branded content ecosystems. Our vision is to create a future-focussed content burrow which works across various formats, bringing together the best talent in the industry that uses human and marketing insights to create compelling stories. I am also chuffed about the team that we’ve managed to put together during the last few years and the mad hatter solutions we’ve managed to create. Looking forward to continuing on this journey with The Rabbit Hole & Zoo Media
Since its setup in 2015, The Rabbit Hole has become one of the most sought-after video content solutions agencies in the country. This ‘Content Burrow’, has evolved from being a digital video first agency to a full-service new age content creation ecosystem. Under the leadership of Rishabh Khatter, TRH will continue to scale its business, working with noteworthy brands across industries, turning ideas into reality, and delivering outputs that cut through the clutter. The Rabbit Hole is headquartered in Mumbai, with regional offices in Gurgaon and Bengaluru. Its client roster includes brands like Netflix Netflix, Burger King, L’Oreal India, TataQ, Orient Bell Tiles, Hershey’s India, Motorola, Maybelline, Heinz, Volvo to name a few.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
