MAM
Zoo Media promotes Rishabh Khatter as business head of The Rabbit Hole
MUMBAI: Zoo Media’s video content solutions agency, The Rabbit Hole has promoted Rishabh Khatter, to the business head of the agency. Zoo Media is the media network which owns 7 agency brands including the flagship digital agency FoxyMoron. Khatter in his role will be responsible for leading the vertical’s business operations in India and contributing to the overall growth.
He has over 7 years of experience in creating content and technology and has been associated with Zoo Media for close to 5 years. Moving up the ranks from the Sr. Creative Innovations Associate to Business Head Content and Technology at FoxyMoron to spearheading, The Rabbit Hole as its Business Head. In his tenure with Zoo Media, Rishabh has led some prominent projects for clients like Netflix India, Hershey's, Kraft Heinz India, Maybelline New York, Burger King, Volvo, Dyson, HBO India, Amazon & Colgate. He brings with him a widespread industry experience spanning across verticals and extensive knowledge on all things content and creative tech.
Speaking on the appointment, FoxyMoron and Zoo Media co-founder Pratik Gupta said, “Rishabh is one of the founding members of The Rabbit Hole. The business has seen unprecedented growth over the last few years and is today one of India’s leading video content solutions agencies. With Rishabh at the helm, we feel proud of the work that they have been able to do, and the path that we’re on. As a network, we’re confident of The Rabbit Hole’s progress under Rishabhs leadership and we’re excited to go down The Rabbit Hole, together!”
Prior to joining Zoo Media, Khatter was creative conceptualizer and copywriter at Wizcraft International Entertainment for close to three years. Where his primary responsibilities included Creative Conceptualisation and Strategy. He holds a Masters in Media Communications with a specialization in Advertising from Auckland University of Technology. He has also done his bachelors from AUT, in Creative Technologies.
Commenting on his new role, Rishabh Khatter said, I am excited to take up this role. Our journey so far has been about experimenting and delivering work that makes waves in the brand & branded content ecosystems. Our vision is to create a future-focussed content burrow which works across various formats, bringing together the best talent in the industry that uses human and marketing insights to create compelling stories. I am also chuffed about the team that we’ve managed to put together during the last few years and the mad hatter solutions we’ve managed to create. Looking forward to continuing on this journey with The Rabbit Hole & Zoo Media
Since its setup in 2015, The Rabbit Hole has become one of the most sought-after video content solutions agencies in the country. This ‘Content Burrow’, has evolved from being a digital video first agency to a full-service new age content creation ecosystem. Under the leadership of Rishabh Khatter, TRH will continue to scale its business, working with noteworthy brands across industries, turning ideas into reality, and delivering outputs that cut through the clutter. The Rabbit Hole is headquartered in Mumbai, with regional offices in Gurgaon and Bengaluru. Its client roster includes brands like Netflix Netflix, Burger King, L’Oreal India, TataQ, Orient Bell Tiles, Hershey’s India, Motorola, Maybelline, Heinz, Volvo to name a few.
MAM
Kate Rouch steps down as OpenAI Chief Marketing Officer
Marketing leader prioritises health after late-stage breast cancer diagnosis.
MUMBAI: When the toughest battle moves from the boardroom to the personal front, even the sharpest minds know it’s time to step back and focus on winning the most important fight of all. Kate Rouch, chief marketing officer at OpenAI, has announced she is stepping down from her role to focus on recovery following a diagnosis of late-stage breast cancer.
In a heartfelt LinkedIn post, Rouch revealed she was diagnosed around a year and a half ago, shortly after taking on the CMO position. Despite undergoing intensive treatment, she continued to lead the company’s marketing function through what she described as one of the most challenging periods of her career.
She explained that while she remained deeply committed to her role and team, she had reached a point where prioritising her health and recovery had become essential. Rouch called the decision difficult, noting it required acknowledging personal limits and shifting priorities. She reflected that the experience had reshaped her understanding of courage not always about pushing harder, but sometimes about stepping back to focus on long-term wellbeing, family and sustainability.
Rouch expressed gratitude to her team and colleagues for their support. She mentioned that Gary will step in to help lead the function and recruit a successor. She plans to support the transition and remains open to returning in a different capacity in the future, depending on her health.
Prior to joining OpenAI, Rouch served as the first chief marketing officer at Coinbase and spent over a decade at Meta, where she was vice president and global head of brand and product marketing.
She also thanked well-wishers for their messages and shared that stories from fellow survivors had a meaningful impact during her treatment journey.
In the high-stakes world of tech marketing, Kate Rouch has always been known for her strategic brilliance. Now, she is showing a different kind of strength, one that reminds us that even the most driven leaders sometimes need to pause, heal, and come back stronger when the time is right. Wishing her a full and steady recovery.
