MAM
Zomato to launch 10-minute food delivery with ‘Zomato Instant’
Mumbai: The online food delivery space promises to heat up in the coming days with food aggregator and delivery platform Zomato planning to go the quick-commerce way. Zomato co-founder Deepinder Goyal on Tuesday announced a ‘10-minute food delivery’ service with ‘Zomato Instant.’
Claiming to be the first to create this category globally of “delivering hot and fresh food in under 10 minutes at scale,” Goyal emphasised that “Innovating and leading from the front is the only way to survive (and therefore thrive) in the tech industry.”
Announcement: 10 minute food delivery is coming soon on Zomato.
Food quality – 10/10
Delivery partner safety – 10/10
Delivery time – 10 minutesHere’s how Zomato Instant will achieve the impossible while ensuring delivery partner safety – https://t.co/oKs3UylPHh pic.twitter.com/JYCNFgMRQz
— Deepinder Goyal (@deepigoyal) March 21, 2022
The food-tech platform plans to launch ‘Zomato Instant’ first in Gurugram April onwards with four stations.
Going into the nitty-gritty’s of how the food-tech plans to achieve the seemingly impossible while ensuring delivery partner safety and without compromising on the food quality, Goyal explained further in his blog.
The fulfilment of its quick delivery promise relies on a dense finishing stations’ network, which is located near high-demand customer neighbourhoods, according to Zomato. Sophisticated dish-level demand prediction algorithms, and future-ready in-station robotics will be employed to ensure that the food is sterile, fresh and hot at the time it is picked by the delivery partner, asserted Goyal in his blog.
On why the food-tech felt the need to get into quick commerce with food, Goyal further enlightened that it was the need of the hour as he started to feel the 30-minute average delivery time by Zomato is “too slow,” and will soon have to become obsolete. Customers are increasingly demanding quicker answers to their needs- They don’t want to plan, and they don’t want to wait, he wrote. Sorting restaurants by fastest delivery time is one of the most used features on the Zomato app, Goyal shared.
The food aggregator will not penalise delivery partners for late deliveries and nor will the delivery partners be informed of the promised time of delivery, Goyal clarified. “Time optimisation does not happen on the road, and does not put any lives at risk.”
Earlier last week, Zomato invested in the quick commerce space by acquiring online grocery firm Blinkit, formerly Grofers for around $700 million.
In February, Zomato said it had set aside $400 million to invest in quick commerce stating that this category offers a “huge addressable market” and is synergistic with its food delivery business.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
