Brands
Zomato announces integration with the movie ‘Fighter’
Mumbai: Zomato, India’s food ordering and delivery platform, announced its integration in the latest cinematic release, ‘Fighter’, featuring Hrithik Roshan and Deepika Padukone. In a scene resonating with real-world enthusiasm, Deepika humorously asks Hrithik, ‘Suna hai aap ko Zomato bohot pasand hai?’
In the film, the duo play daring fighter pilots, and this collaboration extends beyond the silver screen to pay homage to all those who deliver for our nation. From the skies to our doorsteps, ‘Fighter’ and Zomato celebrate the unwavering commitment of fighter pilots, army officers, healthcare heroes, sanitation workers, security personnel, and Zomato’s dedicated delivery partners.
Zomato marketing head Sahibjeet Singh Sawhney commented on the integration, “We are thrilled to collaborate with ‘Fighter’ to honor the spirit of those who serve our country. The film is a tribute to the Indian airforce and as a brand born in India, we echo the sentiment. This integration is born out of Zomato’s love and respect for the true heroes of the nation. Look out for Zomato when you watch the movie!”
Marflix Pictures producer Mamta Anand said, “Thrilled to have Zomato as ‘Fighter’s’ brand partner. Their integration and active role in our campaigns enhance the cinematic experience, bringing an authentic touch to the characters’ lives.”
This partnership is echoed via billboards in Mumbai and Delhi, along with special banners within the Zomato app, delivering the powerful message that both ‘Fighter’ and Zomato ‘Deliver for the Nation.’
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
