Ad Campaigns
ZOLOSTAYS LAUNCHES ‘YOUR SAFEST HOME’ CAMPAIGN WITH A FOCUS ON CUSTOMER SAFETY
Bengaluru: Zolostays – category leader and the largest co-living brand in India, has launched a digital campaign – ‘Your Safest Home’- which focuses on the utmost safety and well-being of its residents, as we remain in the grip of the Covid19 pandemic. As the largest co-living player, Zolostays is ensuring that it has all the best preventive measures in place to ensure its residents have a hassle free and safe stay in all its properties across 10 cities in India.
The ‘Your Safest Home’ campaign undertakes protocols according to the World Health Organization guidelines for hygiene and safety. The team at all the 450+ properties across 10 cities will follow the protocols which will include sanitization of all human touch points thrice a day and spraying of hospital grade disinfectants on railings, furniture, dustbins, slabs, common areas, washrooms and rooms. The FSSAI guidelines are strictly followed for preparation and service of nutritious and hygienic meals. The team has also started meal facilities in most of their properties so that residents do not need to order from outside. Social distancing is also maintained and encouraged in all public areas like the reception, lounge area and dining halls, along with the use of gloves, masks and thermal guns in the kitchens and all properties. All the Zolo Properties now have hand sanitizers and napkins available at the reception and all property caretakers have been guided properly to ensure proper hand sanitization of visitors before entering the premises.
Commenting on the campaign, Sneha Choudhry, Co-Founder and CBO said, “The health and well-being of our residents has always been our focus. We follow stringent cleanliness rules and have a well-trained and proactive housekeeping crew in place who ensure that best hygiene practices are always maintained. In today’s unprecedented conditions where hygiene is of utmost importance, we have renewed our focus on it with zest and redoubled our efforts since the outbreak of the pandemic. Providing safety in all aspects of the stay for our residents is our priority. We are taking all the possible measures to prevent the spread of this rapidly spreading virus and let our customers have a peaceful stay.
Apart from following stringent cleanliness protocols, we have also offered flexible options to convert from double sharing rooms to a private room especially when most residents are working from home. With initiatives like this, we want to reaffirm our commitment to the security and well-being of our residents.”
The visual campaign showcases the above best practices being followed at all Zolo properties across all social media platforms like Facebook, Instagram, LinkedIn and Youtube and seeks to create awareness amongst the audience on how Zolo has created #YourSafestHome. Zolo plans to engage with 200,000+ unique users using this campaign across all platforms.
Zolostays provides hassle-free accommodation by using technology to ensure that their customers get the best experience during their stay in all their properties. Zolo has a vision of providing personalized, beautiful and community centric spaces to people. The technology platform at Zolo allows the customer to personalize their stay – one can decide on sharing; food preferences; on your roommate; extra furniture and many other things. The primary target audience is young professionals and students who come from outside the big cities to work or study. Zolo provides a plug and play life to them so that they do not have to worry about anything. The brand is also in sync with their sensibilities as is seen in the design, space, and facilities. More than just the daily hassles that Zolo takes care of, Zolo has also invested in building a community of Zolo-ites which make the experience more rewarding and engaging.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
