MAM
Zidd Hai Jeet Hai as TTBS celebrates MSME grit this MSME Day
MUMBAI: What drives India’s small businesses ambition or attitude? Tata Tele Business Services (TTBS) thinks it’s zidd that unrelenting, gritty will to win. And this MSME Day 2025, the brand is spelling it out loud and clear with its new campaign “Zidd Hai To Jeet Hai”, a punchy tribute to the backbone of India’s economy.
Launched on 27 June , the campaign goes beyond boardroom clichés and brings real MSME hustle to the screen capturing the steely spirit that pushes modest enterprises to punch way above their weight. With a brand film and three hard-hitting stories across tech, banking, and manufacturing, TTBS showcases MSMEs not as underdogs, but as unstoppable forces rewriting India’s growth playbook.
“In boardrooms and on shop floors, in small towns and big cities, there’s one common thread the zidd to succeed,” said Tata Teleservices senior vice-president of product and marketing Vishal Rally. “MSMEs are the key drivers of India’s economy, and at TTBS, we’re proud to fuel their growth with smart digital solutions.”
The films, the fire, the fight:
1. Tech Pioneers: IT MSMEs coding India’s future, proving that breakthrough innovation doesn’t always need plush offices just persistence.
2. Fintech Fixers: Financial inclusion warriors taking banking to Bharat’s unbanked corners, one digital leap at a time.
3. Manufacturing Mavericks: Made-in-India heroes delivering world-class goods to global markets from humble beginnings.
Through these stories, TTBS puts a spotlight on the very sectors it supports with its solutions whether it’s Smartflo Ucaas, secure cloud connectivity or scalable cybersecurity. The message? MSMEs don’t just survive, they scale, when given the right tools.
The campaign also comes at a time when MSMEs are more crucial than ever. Contributing significantly to India’s GDP and employment, they’re not just business units, they’re engines of economic inclusion and innovation. TTBS, by providing purpose-built digital tools, aims to bridge the tech gap and enable these businesses to thrive in an increasingly connected economy.
With “Zidd Hai To Jeet Hai”, TTBS isn’t just launching a campaign, it’s raising a toast to the tenacity of those who turn every ‘no’ into a new beginning. Because when India’s MSMEs bet on themselves, they’re not just dreaming big, they’re delivering bigger.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
