MAM
ZFunds bolsters its leadership with two new appointments
Mumbai: Mutual fund distribution platform ZFunds on Monday announced two new leadership appointments as the company expands its footprints. While Yogesh Yadav joins as the chief technology officer (CTO), Tanvi Jadhav is the new head of products.
The appointments strategically enable the platform in the distribution of financial products in tier-2, 3 and 4 cities and rural India through its experts, ZFunds said in a statement.
“We are pleased to welcome Yogesh and Tanvi on board. Their belief in new-age start-ups like ours despite their backgrounds with long-standing organisations is heartening,” commented ZFunds co-founder and CEO Manish Kothari. “At ZFunds, we are proud of our culture of meritocracy, customer-centricity, growth, and diversity. These attributes serve us right in our mission of making purchases of financial products and decision making Sahi (Right) and Asaan (Easy) in the 500 bottom-most districts of India.”
Yadav has extensive experience in software engineering and joins ZFunds from ByPrice-Mexico where he worked as a CTO. Before ByPrice, he worked with the leading e-comm player in Latin America; Linio. Beyond work, he utilises his experience in blockchain for an in-depth study of trends in cryptocurrency. He holds a B-tech from Delhi College of Engineering. “At ZFunds we have built tech products simple and easy. It allows people from lower-economic-rung to invest in Gold and Mutual Funds and thus help the Indian economy grow. I have had an offer from a global giant too but I chose to refute it,” said Yogesh Yadav, on joining ZFunds.
Jadhav comes from a rich experience in the fintech industry, with past stints at InCred Financial Services, Paisabazaar, HealthKart and Kotak Mahindra Bank, where she played a crucial role in building digital products. She is a graduate of IIT Guwahati with a bachelor’s degree in mathematics and computing. “For me, the option of heading the products at ZFunds was more than merely a professional pursuit. Instead, I took it as an opportunity to participate in a financial reform of sorts for our society. I am looking forward to being part of the vibrant team and driving digital-first innovations,” stated Tanvi Jadhav.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
