MAM
Zeno appoints Ketan Pote as national practice lead- technology & reputation
Mumbai: Global integrated communications agency Zeno India announced the appointment of Ketan Pote in dual roles as head of the Mumbai office and the national practice lead- technology and reputation. This appointment is intended to spearhead the growth of the company’s Mumbai operations and to establish a strong technology and reputation practice in India.
With more than 18 years of deep experience in tech and reputation comms, Pote will play a pivotal role in expanding its technology practice in the booming digital transformation wave, helping clients manage their reputation in the dynamic, always-on, conversation environment. Based in Mumbai, Pote reports to Zeno India managing director Rekha Rao.
“Zeno is truly a new-age agency, converting data into compelling, platform-agnostic strategies and ideas. I am excited about the prospect of continuously learning new ways of delivering impactful communications to our clients while rounding these up with my nearly two decades of experience, and of course the fearless philosophy,” said Ketan Pote.
Pote has handled the communications mandates of leading global technology & B2B corporate brands including AWS, Infosys, Oracle, Veeam, CA Technologies, McAfee, A10 Networks, manufacturing companies like SKF, Kirloskar Motors, Parag Foods, and corporates like Sony Sports, Skechers etc. He also led the India corporate communications division for NASDAQ-listed Lionbridge Technologies.
“Ketan’s experience adds strength to the Mumbai office while also expanding our expertise in the B2B and enterprise technology space. His deep understanding of the business, clients and industry communication trends, makes him a great asset, both for the agency as well as our clients,” said Zeno Group India MD Rekha Rao.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
