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ZenithOptimedia bags Viber media duties
MUMBAI: ZenithOptimedia India has been appointed as media planning and buying partner by Viber, a mobile app company.
The agency which is part of the Publicis Groupe won the business after a competitive multi-agency pitch process which saw five media agencies vying for it in New Delhi.
“We are really excited to partner with a brand like Viber for their India ambition. The brand, and the category, gives us an even better opportunity to demonstrate our ‘Live ROI’ proposition,” said ZenithOptimedia India CEO Satyajit Sen.
Viber India country manager Anubhav Nayyar added, “We partnered with Zenithoptimedia Group as we really liked their thinking and strategic approach to our marketing challenges as well as their excellent track record of helping create new age brands like Micromax and Olx.”
ZenithOptimedia, a global media services network, has 250 offices in 74 countries. In India, some of the agency’s key clients include Nestle, Micromax, Olx, LVMH, Honda, Toshiba and Telenor.
Viber offers services like call, text, photo/location sharing, to any other Viber user, anywhere, from iPhone and Android phones. Viber’s HD voice calls, delivered over 3G or Wi-Fi, offer better sound quality than carrier networks, claims the company. Viber to Viber mobile calls are, and always will be, free, the brand promises.
Viber currently has millions of users across India.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
