MAM
ZenithOptimedia and Google present Zoogle Day
MUMBAI: ZenithOptimedia Group and Google have partnered to present Zoogle Day, a first of its kind event on digital and mobile marketing on 4 February 2016in Gurgaon.
The ZenithOptimedia leadership, along with top executives from Google will share learnings, insights and case studies where brands have taken the lead in a mobile inevitable world. Some of the subjects that the summit will focus on includes how mobile commerce is shaping up sectors such as banking insurance and telecom, how data driven planning driving programmatic, top trends in ecommerce, the success story of Alibaba and other future-facing business models that are reaping the benefits of a digital economy.
The conference will also have a key address by Performics Worldwide COO Craig Greenfield. Since 2005, Craig Greenfield’s expertise in scaling large client programs and developing company-wide processes and this has helped Performics successfully transition into the first truly global performance marketing agency. In his current position, Craig leads global technology and innovation; a dynamic network of change agents focused on identifying, evaluating and developing new products, services and systems to ensure competitiveness and improved operational efficiency.
Craig works in tandem with Performics’s worldwide leadership, client teams and external partners to help clients identify and capture new business opportunities, negotiate strategic partnerships and enhance operational efficiency.
ZenithOptimedia Group CEO Anupriya Acharya says, “ZenithOptimedia and Google host Zoogle Day in many top markets around the world and we are very excited to bring this premier event to India. Given the way mobile is increasingly shaping consumer behavior and commerce, we felt this is an opportune time for us to hold this event. Both ZenithOptimedia and Google are leaders in mobile marketing and have valuable lessons and insights to share on the transformation that India is witnessing.”
Performics and Resultrix managing director Tanmay Mohanty says, “We share a long fulfilling relationship with Google and this event cements this relationship further. They, like us, are driven by the Live ROI philosophy, and have unique data driven insights that help clients derive sizeable share.”
Mohanty added that the ZenithOptimedia Group has been on a growth curve. “Digital, particularly mobile has been top priority for us. The launch of Performics Mobile in 2014, setup of a media technology and analytics division in Bangalore last year, and creating Centre of Excellence teams out of Mumbai and Delhi, all help us augment our efforts on Mobile. Zoogle Day is another move in the same direction, in partnership with one of our most significant partners.”
Punitha Arumugam – Director Agency Business India and SEA, Google says “With an estimated 5mn smartphone users being added very month, India’s online populations is expected to cross 500MN by 2018. The Zoogle day chapter we are extending to India is tailored to this reality and will address the mobile and commerce future of this market. “
MAM
HoABL unveils mixed reality campaign for Codename S.E.Z. Vrindavan
QR code brings peacock to life in Times of India ad, reaching 15 million viewers in 24 hours on 17 February 2026.
MUMBAI: A peacock just strutted off the newspaper page and into your phone proving that in Vrindavan, even print can spread its feathers in mixed reality. The House of Abhinandan Lodha (HoABL), India’s largest branded land developer, launched a mobile-first mixed reality experience for its Codename S.E.Z. (Spiritual Economic Zone) Vrindavan project around 17 February 2026. A simple QR code in The Times of India Delhi edition back-page ad triggered a peacock to spring to life, guiding users through an immersive visual tale of Vrindavan’s spiritual heritage before revealing the project’s ambitious vision via film-led storytelling.
Partnering with Flam, the enterprise mixed reality specialist, the activation blended motion, narrative, and seamless mobile interaction bridging old-school newspaper reading with smartphone habits in one frictionless flow.
The numbers flew high, roughly 15 million viewers in the first 24 hours across online and offline channels. On launch day alone, 57,000 unique individuals scanned the code for an impressive 8 per cent scan rate, diving into the MR journey.
HoABL amplified the buzz via creator-led content and its social platforms, racking up 2 million total views from HoABL plus influencer posts.
The House of Abhinandan Lodha chief marketing officer Saurabh Jain said, “For decades, Vrindavan has been among India’s most visited pilgrimage destinations… Codename S.E.Z. Vrindavan is conceived with deep respect for that legacy. Our communication reflects the same intent: to engage people in a way that doesn’t just attract attention but leaves a lasting imprint.”
Billed as the world’s only sensorial branded land development, the project features a grand clubhouse over 1 lakh square feet plus 40-plus amenities for an immersive living setup merging devotional proximity, heritage design, and modern infrastructure.
It ties into HoABL’s digital-first land-buying model, from discovery and docs to payments and registration, all backed by clear titles, approvals, and transparency making ownership feel less like a gamble and more like a confident step.
Whether you’re a pilgrim at heart, an investor eyeing spiritual hotspots, or just intrigued by tech-meets-tradition wizardry, this campaign turned a static ad into a portal reminding us that sometimes, the path to enlightenment starts with a quick scan.
