AD Agencies
Zenith wins the domestic mandate of Welspun India
Zenith has bagged the media duties of Welspun India’s domestic business. Welspun Group is one of India’s fastest growing conglomerates with a net worth of $2.3 billion. The business was won following a rigorous multi-agency pitch. The mandate includes media investment and strategic partnership across print, television & radio.
Tanmay Mohanty, Group CEO, Zenith India says, “Welspun group is one of India’s fastest growing conglomerates and we are pleased to be chosen as the strategic partner for the domestic business of Welspun India. Zenith brings in powerful, integrated communications at scale and we look forward to harnessing our rich capabilities in tech, data, content and analytics for them. We were able to demonstrate a strong understanding of Welspun’s consumers and how we can exceed their business objectives. Zenith looks forward to making a real difference to the Welspun brand, and will cement and support their expansion plans.”
Commenting on the association, Manjari Upadhye, CEO, Welspun India – Domestic Business said, “Welspun India focuses on offering thoughtful living to its consumers. With the domestic brand SPACES, Welspun India is promoting thoughtfulness through home décor. Zenith specialises in transformative, effective and data-driven communications which will be integral to our strategy of building a robust domestic offering through our brand SPACES.”
A US$ 2.3 billion Welspun Group has a global presence in home textiles and large diameter line pipes, and with the infrastructure business in India. The Group has a global presence in over 50 countries with over 26,000 employees across geographies.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
