MAM
Zenith unveils new global approach to communications, relaunches brand identity
MUMBAI: Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms.
Led by Zenith’s Global Brand President, Vittorio Bonori, the move is the most significant development for the network since the launch of its ROI Agency positioning in 2002. Building on this unique positioning, Zenith has launched a new proposition that will enable the network take a lead role in marketing transformationin order to driveprofitable growth for clients.
Called ROI+, the new approach is designed to solve business challenges though advanced communications models. The approach has three key client benefits. First is the creation of ‘upstream’ strategies that deliver greater ROI through business transformation. Second is a focus on the full consumer journey in order to design personalised communication at scale. And third is maximising ‘downstream’ efficiencies through market-leading automation, such as machine learning.
Zenith’s new approach is brought to life by a full rebranding of the agency. Building on The ROI Agency positioning, Zenith has a new mantra: “We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow client business”.
The new agency proposition sees Zenith’s ‘peak’ logo re-imagined as a framework and is supported by new colours, fonts and photography that set a bright and differentiating tone across all Zenith’s brand assets around the world.
Zenith’s global website – www.zenithmedia.com – has been totally overhauled as part of the global rebranding programme. As the global leader in advertising expenditure forecasting, Zenith has a wealth of data and insight and this is now available in a new, interactive section on the site called Global Intelligence.
The new global approach and rebrand was developed by Zenith’s new Global Leadership Team working closely with leaders from Zenith’s key markets around the world, including USA, UK, Germany and China. Zenith also worked with a range of digital, design and consultancy partners on this key development programme.
Bonori said: “We have a vision for delivering transformational growth for our clients and this required a new way of working that embraces both technology and invention. I believe that Zenith’s new proposition and brand identity builds on our distinctive ROI positioning and sets us further apart from the competition.”
Tanmay Mohanty, Group CEO, Zenith India said that Zenith now has an approach with three pillars, which is about delivering more effective campaigns and taking a longer-term consultancy approach and building long-term capabilities. This is the appropriate time to launch Zenith’s new proposition and brand identity in India.
“Our first pillar is our ability to create upstream strategies that deliver business transformation. For example, in ad-tech consulting, our upstream strategic development is greatly enhanced through ROI+. Second is our focus on the full consumer journey to deliver more effective communications strategies. And third is our market leading approach to maximising downstream efficiencies. ROI+ enables us to apply sophisticated automation through AI and machine learning techniques,” says Mohanty.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
