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Zenith gets digital mandate for Telenor India
MUMBAI: Zenith has bagged the digital mandate of Telenor India a part of Telenor Group which connects with over 53 mn Indians.
Telenor’s exposure to global best practices, along with expertise in local markets has made them a leading player in the telecommunications industry.
Zenith group CEO Tanmay Mohanty said that the Telenor digital mandate opened up a range of exciting possibilities. He added,, “It gives us great pleasure to associate with Telenor India, which is a rising ambitious telecom brand in a sector poised for exponential growth. The right digital strategy and execution can make all the difference in this highly competitive category. The telecom market is expected to witness some very exciting times ahead, with government led initiatives such as Digital India, Smart City Project, Make in India and payments banks, giving this sector the added fillip. Telenor’s dynamism and innovative approach makes them a wonderful brand to partner with.”
“Zenith is capable, competent and competitive. We were looking for a media partner that has breakthrough digital marketing solutions, and backs them up with rich insights. Zenith has very strong presence in technology, analytics, tools and techniques and they are a passionate and driven team. They have a great understanding of the mobile ecosystem and bring with them with years of experience and industry knowledge. Their credentials and volume of work say it all. We look forward to them scripting our growth story in 2016”, added Telenor India chief marketing officer Upanga Dutta.
The Indian telecom services market is estimated to touch $103.90 billion by 2020, growing 10.3% annually from 2015 to 2020 and has recorded exponential growth in the past few years.
Publicis Media India is among the top media groups in the country and handles a roster of prestigious clients such as Dabur, Nestle, Micromax, LVMH, Toyota, Hennes& Mauritz AB (H&M), Truecaller and Singapore Airlines.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
