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Zee TV’s ‘Ganga Mai Ki Betiyan’ celebrates strength of single motherhood
MUMBAI: Holding her daughters’ hands, she’s walking into prime time with courage, grit and grace. Zee TV is set to launch its new drama, Ganga Mai Ki Betiyan, a heartwarming tale of a single mother who rebuilds her life from scratch and raises her daughters to stand tall against society’s taunts.
Adapted from Zee Kannada’s hit show Puttakana Makkalu, the Hindi remake shines a light on women’s resilience in the face of abandonment and stigma. Set in the culturally vibrant backdrop of Varanasi, the series is produced by Ravie Dubey and Sargun Mehta’s Dreamiyata Dramaa.
The show follows Ganga Mai (played by Shubhangi Latkar), who raises her daughters Sneha (Amandeep Sidhu), Sahana (Srishti Jain) and Soni (Vaishnavi Prajapati) with dignity, self-respect and an unbreakable spirit. Each daughter brings a unique flavour to the story: Sneha, the fiery dreamer aiming to be a district collector; Sahana, the nurturer whose cooking and wisdom hold the family together; and Soni, the playful yet mature spark who keeps optimism alive at home.
Adding another layer to the drama is Sheizaan Khan as Siddhant, a feared yet soft-hearted moneylender whose life changes when he crosses paths with Sneha.
To mark the launch, Zee TV hosted an experiential set tour in Chandigarh, where media were treated to a soulful meal at the family’s on-screen dhaba, mirroring the warmth and simplicity of the characters.
Zee TV, chief channel officer, Mangesh Kulkarni said, “With shows like Saru, Tumm Se Tumm Tak, Chhoriyan Chali Gaon, and now Ganga Mai Ki Betiyan, we are bringing forth stories that are rooted in culture yet contemporary in their outlook.”
Zee Entertainment, chief content officer, Raghavendra Hunsur added, “What moves us most is not just Ganga Mai’s struggle, but the everyday grace with which she turns hardship into hope.”
For lead actor Shubhangi Latkar, the role has been transformative. “Ganga Mai is a symbol of every woman who chooses dignity over despair. Portraying her has been an emotionally enriching journey for me,” she added.
With its message that daughters are never a burden but a source of pride, Ganga Mai Ki Betiyan promises to strike an emotional chord with families across India.
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Eternal pumps Rs 450 crore into Blinkit as quick commerce race heats up
Fresh funds fuel Blinkit’s expansion as rivals Zepto and Instamart scale up
MUMBAI: Eternal has infused Rs 450 crore, into its quick commerce subsidiary Blinkit, marking its first capital injection into the company in 2026. The funding comes as competition in India’s fast-growing quick commerce market continues to intensify.
According to media reports, the capital infusion was approved by the board through a rights issue, with 2,799 equity shares allotted at an issue price of Rs 16,07,161 per share. The funds are expected to support Blinkit’s expansion, operational expenses and working capital needs as it scales operations across more cities.
The latest investment follows significant funding support from Eternal in 2025. The company invested Rs 500 crore in January, Rs 1,500 crore in February and Rs 600 crore in November, taking the total infusion last year to Rs 2,600 crore. The continued funding highlights Eternal’s focus on strengthening its quick commerce business.
Blinkit’s operations have grown rapidly alongside these investments. In the December quarter of FY25, the company reported revenue of Rs 1,399 crore, up from Rs 644 crore in the same period a year earlier. Gross order value also rose to Rs 7,798 crore during the quarter, reflecting strong demand for rapid delivery services.
However, profitability remains under pressure as the company continues to expand. Blinkit reported an adjusted ebitda loss of Rs 103 crore in the quarter, compared with a loss of Rs 8 crore in the previous quarter.
The funding comes at a time when competition in the quick commerce segment is increasing. Rival startup Zepto raised $450 million in October last year, while Swiggy raised around Rs 10,000 crore in December to strengthen investments in its quick commerce arm Instamart.
Earlier this year, Blinkit CEO Albinder Dhindsa was elevated to group CEO of Eternal, succeeding Deepinder Goyal, reflecting the growing strategic importance of the quick commerce business within the company.
