MAM
Zee TV is the most trusted Hindi GEC brand
BENGALURU: Zee TV, despite a slide in its ranking, was ahead of all Hindi GECs in the third edition of The Brand Trust Report India Study 2013, a study of India‘s most trusted brands by the Trust Research Advisory (TRA).
Zee TV fell six notches to 231 from last year’s 225. Star Plus saw a huge gain in ranking at 287 from 584 last year, but was still behind Zee TV.
Tata Sky (DTH) moved up 156 places to rank 51 from last year’s ranking of 207. DISH TV (DTH) was ranked within the top 500 for the first time in 2013 with a ranking of 180.
In entertainment, the most trusted brands are PVR (Cinema-Display) and Eros (Cinema-Other). The Times of India followed by DNA leads the Media – Print category.
TRA says it expanded the scope of its study to 16 cities for the 2013 report with more than 13,000 hours of fieldwork which resulted in 3 million data points and 19,000 unique brands of which about 1,100 brands across 211 categories find mention.
The top two contenders for Media-TV are Aaj Tak and ABP News (Hindi). Aaj Tak moved up 47 places to 121 in 2013 from 168 in 2012. ABP News (Hindi) entered the 500 most trusted brands list at 214. NDTV saw a fall of 41 places to 221 as compared to last year’s rank of 180. Discovery too saw a steep fall of 73 places to 278 as compared to last year’s 205 rank.
For last year’s edition, TRA claims a readership of around 10,000 from about 400 copies of the 1000 copies published, each priced at Rs 10,000. This year TRA expects a readership of around 25,000, with the number of copies to be published undecided as of now. The price for the 2013 report has been enhanced by 40 percent to Rs 14,000 each. The target audience for the report is the brands who use the report in various ways, including improving upon the 61 attributes divided across 10 brand behaviors, the foundation of which lies on three fundamental layers of trust says TRA.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
