MAM
Zee Sports signs on Alchemist as Federation Cup 2005 sponsor
MUMBAI: Zee Sports has signed up Alchemist as the title sponsor for the 27th edition of Federation Cup.
The Federation Cup will be called Alchemist Federation Cup, wherein Zee Sports will be airing all the 16 matches live.
Zee Sports business head Himanshu Mody said, “We are proud to be associated with Alchemist, one of the fastest growing conglomerate, for the 27th edition of Federation Cup. Zee Sports has put in lot of hard
work to present the league in a viewer friendly format at viewer friendly times with in depth analysis. We are sure that all this will bring lot of value to the advertisers.”
Alchemist managing director K D Singh said, “We are proud to be associated with Indian Football and the first national club tournament of the season. Domestic football has long been a passion with the masses and through our sponsorship we would like to touch every Indian.”
Zee Sports has undertaken a multi media marketing and promotional campaign across the country to popularise the football among the masses. As part of the campaign several below the line (BTL) activities including road shows, pub screening, football kiosks etc are being undertaken in numerous cities to popularise football.
To promote the Federation Cup, a special section on Indian football has been created on Zee Sports website www.zeesports.co.in. This section provides soccer fans with the latest team news, match scores, statistics and player profiles, as well as exclusive player interviews and photo galleries. There will be interactive sections, which will include chat rooms, video clips of matches, online games, wallpapers and ring tones.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
