MAM
Zee News goes interactive for World Cup cricket
MUMBAI: As a special initiative to mark the cricket World Cup, Zee News has gone interactive by launching a two-way messaging contest via SMS for the first time.
With the launch of the “World Cup SMS contest”, viewers will also get the opportunity for a two way interaction by simply sending their answers through SMS to Zee News at the nationwide code: 6363.
The contest is in the form of a simple World Cup Quiz and the winner can walk away with a pot of 1 kg gold. The contest will be on till 23 March 2003, and the viewers can SMS their answers anytime between 7:00 am to midnight.
For the mega prize of 1 kg gold, one winner will be selected by random computerized draw, from the list of correct answers across all contest days. The winner will be contacted on the phone and his/her details will be collected. The winner’s name will be officially announced by 10:30 pm on 23 March 2003.
Besides this, the viewers can also win from a host of exciting prizes like a weekly bumper of four La Italia fashion gift hampers worth Rs 20,000 each. And daily five gift hampers from Donear worth Rs 4,900 each. For the weekly prizes, winner names will be officially announced by 10:30 pm on every Monday starting 17 Feb 2003 for six weeks. For the daily prizes, winner names will be officially announced by 10:30 pm on the day following the day of contest.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
