MAM
Zee Music launches ‘Club nights’ in the UK to promote its fare
MUMBAI: Some plan contest, while others offer free gifts, but at Zee Music, thing are tad different. The music arm of the Chandra promoted Zee group, Zee Music, promotes its fare by throwing a party.
The music channel based in the queen’s land held its first officially endorsed club night at Bar Bollywood in Mayfair last Thursday, which was attended by several music industry artists and TV personalities, says a Zee Music release. With likes of Jay Sean and Juggy D performing on the Rishi Rich project, the night also saw Ikraar fame Nikita’s perform along with Zee’s own SK1.
While both Channel [V] as well as MTV are popular with youth world wide, Zee music is yet to make its presence felt. By introducing the club nights, which the channel plans to periodically conduct at the same venue, the channel will be putting in that extra effort needed to position it’s brand with the young Asian crowd.
For the benefit of those not a part of this bash, the Zee Music plans to exclusively air the event but fun doesn’t end here. Just like its Hindi entertainment counterpart- Zee, which has launched the Golden Voice Hunt, the music channel besides using the venue as material for it’s TV shows is planning to launch new music talent.
According to the Zee Network Europe marketing head Govind Shahi: “Zee Music Nights in Bar Bollywood gives us another chance to be interactive with our youthful audience whose constant feedback is one of the reasons why we have come up with this idea”
Meanwhile the haven’t really done away with other form of promotional campaigns, as a prelude to the glam campaign, the channel had promoted its TV channels heavily through poster advertising all over London.
Brands
HP launches Smart Champs learning game show with JioStar for students
Sanya Malhotra hosts quiz series blending fun, learning and prizes
NEW DELHI: HP India has teamed up with JioStar to launch HP Smart Champs, a new learning-based game show designed to make education engaging for school students across the country.
Hosted by Sanya Malhotra, the 10-episode series brings together students from Grades 5 to 9, who compete in teams through quiz and puzzle-based challenges that test knowledge, logic and teamwork. The show will begin streaming on JioHotstar from April 11 and will premiere on Nick on April 18, with weekend episodes airing at 7 PM.
Powered by HP Smart Tank printers, the format integrates print-based learning into the gameplay, using worksheets, clues and visual problem-solving tools to encourage hands-on participation. The idea is to move students beyond rote memorisation and towards more applied, curiosity-led learning.
The competition promises high stakes, with winners set to receive a cash prize of Rs 10 lakh, while runners-up will take home Rs 5 lakh. Additional rewards include HP AI laptops, Smart Tank printers and accessories, while the winning school will be awarded an HP Smart Tech Lab.
Speaking about the initiative, HP India managing director Ipsita Dasgupta said, “At HP, we believe nurturing India’s youth is key to the country’s progress, and technology plays a foundational role in enabling this. With HP Smart Champs, we wanted to create something beyond traditional learning, a fun-filled platform where curiosity, creativity and critical thinking take centre stage.”
On the show’s reach, JioStar head entertainment sales Mahesh Shetty said, “HP Smart Champs reflects how children today learn through exploration and experience. With Nick and JioHotstar, we are creating a multi-screen approach that is both engaging and meaningful.”
Highlighting the role of print, HP India senior director print Satish Kumar said, “The show brings print-based learning to life in an engaging format, helping students develop deeper understanding through hands-on experiences.”
The journey to the finale began with participation from over 1,000 schools across 26 cities, narrowing down to 34 finalists who will compete in a studio showdown in Mumbai.
With its blend of entertainment, education and technology, HP Smart Champs is positioning itself as more than just a quiz show. It is a nationwide push to make learning interactive, accessible and, above all, a lot more fun.
