Brands
Zee Mundo hires Steinbranding
MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee Mundo, the new Bollywood movie channel which was recently launched in the US Hispanic Market.
Steinbranding has been delivering successful branding projects in Latin America, US and Asia, for more than 16 years. In addition to the channel branding, the company is in charge of producing daily and monthly promos for ZEE Mundo, with special campaigns and stunts.
Zee Mundo provides exclusive and original HD Bollywood movies from the Zee library to the Hispanic audience in the US. It was recently launched in Dish Latino and Sling Latino. The programming offering includes titles that cover five genres (action, suspense, romance, drama and comedy), all dubbed completely in Spanish.
“The fact that we were chosen as partners for Zee Mundo’s arrival in the USH market is very important for us, especially after having produced 15 projects exclusively in India and more than 35 in Latin America. We are pleased to create new commercial opportunities in the region”, said Guillermo Stein, Steinbranding CEO.
Furthermore, he added: “Our experience is mainly focused on the creation of brand architecture. We work together with the networks’ in-house teams and produce promos, graphic packages, full-on rebrandings, design for Over-The-Top services (OTT), Subscription VOD (SVOD), news graphic packages, sport events, Idents, special promos, upfronts, trailers and other audiovisual media.”
Zee Mundo programming manager David Cabán emphasized: “Steinbranding consistently gives us the highest level of creativity and production. Its work reflects the outstanding quality values of modern Bollywood cinema presenting our audience a complete product full of elegance and magic.”
Likewise, Zee Mundo marketing and communication manager Rolando Figueroa stated: “We are very satisfied with the support Steinbranding‘s creative team gives us. It is a very professional company and they are helpful with all our requirements.”
Steinbranding has been in charge of several projects in Latin America such as the creation of Doki, Discovery Kids’ brand character, graphic campaigns for Discovery Channel, the complete re-branding for Canal (á), TV Azteca 7 and Azteca 13, Telefé, TV Pública Argentina, Elgourmet.com, Encuentro, Fox, Film &Arts, Fox sports, Paka Paka, Studio Universal, Yups, Cosmopolitan, DeporTv, Ecuador TV and HBO, among other channels. Stein branding has also created the visual language for projects such as Cablevisión, América, Utilísima, Hallmark, CityMundo, CityFamily and MovieCity.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
