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ZEE Media hands creative mandate to Liqvd Asia for 8 new channels
MUMBAI: Marketing communications agency Liqvd Asia has won the creative mandate for most of Zee Media’s (ZMCL) channels that include its eight new channels like Zee News, WION etc.
This was a multi-agency pitch and was conducted over a period of two months.
The mandate for the agency is to manage the integrated creative mandate for eight of 14 channels including Zee News and WION.
ZMCL vice president Mehraj Dube says, “With our strong focus on enhancing viewers’ experience, it is crucial for us to have a powerful brand resonance especially for flagship channels like WION and Zee News. We were looking for new age thinkers and artists and we believe Liqvd Asia have some of those.”
Liqvd Asia managing director Arnab Mitra adds, “We are delighted by this win. This is a huge mandate for us. Zee Media is one of the most revered news brands in the country and to be given the mandate to handle the creative duties for their key channels speaks volumes of our talents and capabilities. In fact it’s a first that a brand has gone ahead and hired a primarily digital agency to handle the overall creative mandate for their eight new channels.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
