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Zee Live appoints HOWL as its digital partner agency
MUMBAI: Zee Live, the live entertainment and IP vertical of ZEEL, has appointed HOWL – the incumbent E-comm and digital marketing agency as its digital partner. As a part of this mandate, HOWL will be responsible for building and executing creative and content strategies for all its key IPs i.e. Arth: A Culture Fest, Now Tasting: A Street Food Festival, Zee Educare and Supermoon.
Commenting on the association, Zee Live COO Swaroop Banerjee said, “The live entertainment and IP building scenario today is very different than it was half a decade ago, and is evolving at the speed of light each year, each month. There was a time when brands and promoters engaged to ensure a few thousand people come together for a live experience. Today, it is not only about the audiences that are physically present at each festival or experience but the millions of audiences that consume this on my live streams, on my social universes. Influencers in every form are not only catalysts but I believe are change agents to this universe. We now measure the health of each festival with the digital yardstick, engage with clients and brands on this universe before delivering the magic on ground. In Team HOWL we have found partners that understand our brand and our audiences, we worked together on Supermoon as a project, opened the digital mandate pitch out again but what they came back in strategy was aligned with our vision at Zee Live. I am happy we can work with a team that has a pulse on trends, stats, creatives, social networks and therefore I believe will deliver a truly extraordinary digital and content experience to our consumers."
HOWL co-founder Tufayl Merchant said, “We are actually quite excited to work with Zee Live, as I feel that they truly have some really unique events and IPs in India. Over the last 5 years, there has been an explosion in the IP space in India, creating varied experiences for multiple consumers looking to spend their time differently. Understanding who the experience is catered to and customizing a communication in the Digital Space to the audience is something we have been effective in, and are confident to bring to all of Zee Live’s Properties in this Space. Given that Zee Live as a brand is contemporary and progressive in the true sense, it opens up a plethora of possibilities to be leveraged on, in the digital space. Working with this iconic brand, we are confident that we’ll be able to position Zee Live in a more meaningful and effective way that allows us to establish a stronger connection with the younger and newer audiences.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
