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Zee Cinema’s Big B series gets brand film push
MUMBAI: Hindi movie channel Zee Cinema has intensified its efforts to promote one of its key weekend properties Shaniwaar Ki Raat Amitabh Ke Saath. A clear indication in this direction is a series of brand films the channel has conceived around the Amitabh movie series, among which two have already been released.
As already reported by indiantelevision.com, Zee Cinema re-launched the movie series with some fresh acquisitions on 6 August. Thus, Shaiwaar Ki Raat…, placed in the Saturday 8 pm slot, has been given a thrust with the caption His Golden Years. Apart from the brand film series, the channel is also banking on the Superfan contest, which is meant to find out the best Amitabh fan.
Brand Films: ‘Bholu Musladhar’ and ‘Chikoo Chakram’
Both the films present a gamut of emotions with a clear undertone of humour. The films showcase two die-hard Amitabh fans from two diverse age groups and show how transformation happens to their original selves when clock strikes 8 every Saturday night. Bholu Musladhar & Chikoo Chakram symbolise the effect of the big B and his films and the transformation they can cause.
Namrata Rungta of Storytellers, who has directed both the films, says the idea was to show how ordinary characters — avid fans of Amitabh and underdogs in real lives — suddenly undergo a transformation and dominate the surroundings when they sit down to watch the Amitabh series.
“While Bolu Musladhar is a hen-pecked husband, Chikoo Chakram is a spoilt kid who goofs up on everything. While the former is being persistently bullied by his wife, the boy badly needs a superman to help him out of his troubles. With this combination, we are targeting two separate age groups. The climax, which offers a perfect mix of heroism and humour, is an attempt to cash in on the viewers’ passion for Amitabh Bachchan,” says Rungta.
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Mayank Jain joins Zee Media as senior vice president, digital ad sales
Veteran ad sales leader brings two decades of media experience to Zee
MUMBAI: Mayank Jain has joined Zee Media Corporation Limited as senior vice president, digital ad sales, strengthening the company’s push in the fast-growing digital advertising space.
Jain arrives after a long stint with TV9 Network, where he served as vice president for digital ad sales and also led regional digital sales operations from Noida. During his nearly seven-year tenure, he played a key role in expanding digital revenue streams and strengthening client relationships across the northern market.
With more than two decades in media sales, Jain has built a career across television, radio, print and digital platforms. Before TV9, he spent close to four years with Times Internet, heading media solutions for the Delhi market and driving branded content partnerships across sectors such as education, real estate, retail and healthcare.
His earlier assignments include a stint at NDTV Good Times as associate vice president, as well as several years with Star India where he led ad sales for channels including National Geographic Channel, Fox Traveller and Nat Geo Wild across North India.
Jain began his career in the early 2000s, working with media organisations such as Amar Ujala, Red FM and Eenadu Television.
At Zee Media, Jain is expected to focus on strengthening the company’s digital advertising strategy and building deeper partnerships with brands as news consumption continues to shift online.
