MAM
Zee Cinema takes digital route to promote Agent Vinod premiere
MUMBAI: Zee Cinema has lined up digital innovations for the premiere of Agent Vinod on 1 September at 8 pm.
The presenting sponsor of the movie is Brooke Bond Taj Mahal while the channel has roped in Blackberry as the powered by sponsor.
To engage the online game buffs, a game has been created by the channel. It is currently hosted on Facebook. The game is about playing pranks with one‘s friends and is titled ‘Mere Dost Ki Pungi‘, taking off from the popular song of the film.
Also, the channel is engaging with the users online by showing ‘behind the scenes‘ footages and also highlighting unknown facts about ‘Agent Vinod‘.
According to the channel, the masthead of Youtube will be taken over on 1 September with a creative that will enhance the premiere tune-in, have trailers, behind the scene footage, trivia and the option to play an application. There will also be take-overs on portals like Yahoo and MSN. The channel will create a ‘Youtube Mobile Roadblock,‘ wherein anyone accessing any video on youtube using their mobile will be able to catch the ‘Agent Vinod‘ tune in. The premiere of ‘Agent Vinod‘ is being promoted across the DTH players of India – Dish TV and Airtel – along with a “robust” campaign.
‘Agent Vinod‘ promos have played in 400 cinema screens across 13 major cities in the Hindi speaking markets during the screening of ‘Ek Tha Tiger‘. Along with the running outdoor campaign, the on-air campaign of ‘Agent Vinod‘ is also being played out across the Zee Network.
The promos have been customised for each target genre to ensure maximum brand recall. On kids channels, there is an animation promo, where the protagonists and antagonists are shown in an animated avatar. On music channels, the best songs of the movie are used in the background score while showcasing highlights from the film. Meanwhile, on news channels the creative showcases India and Pakistan coming together.
Zee Cinema has also taken the television airing rights of ‘Barfi‘, ‘Joker‘ and ‘Heroine‘.
MAM
Beacon Group appoints Dr Rajesh Patel as Group CEO
36-year healthcare veteran to lead Beacon Diagnostics, Vector Biotek, Biogeny.
MUMBAI: A new chief, a fresh diagnosis and a sharper prescription for growth. Beacon Group has appointed Dr Rajesh Patel as its Group Chief Executive Officer, effective April 1, 2026, signalling a decisive push to scale its presence in the diagnostics and IVD space. Patel steps into the role with 36 years of experience across the healthcare and diagnostics industry, bringing a career shaped by leadership roles spanning sales, marketing, business development and operational strategy. His mandate is both expansive and precise: to steer the group’s overall strategic direction while tightening coordination across its three core entities Beacon Diagnostics, Vector Biotek and Biogeny Diagnostics.
In practical terms, that means driving cross-company synergies, accelerating market expansion and strengthening organisational capability areas increasingly critical as diagnostic players compete for scale in a fragmented yet rapidly evolving healthcare ecosystem. The group is positioning itself to capture unmet demand across chain laboratories, key accounts and standalone labs, segments that remain underserved despite growing diagnostic needs.
The appointment comes at a time when the In Vitro Diagnostics (IVD) sector in India is entering a more competitive and innovation-led phase, with companies focusing not just on product pipelines but also on service delivery, integration and customer-centric models. Beacon’s leadership appears to be betting that Patel’s execution-focused approach can help translate ambition into operational momentum.
Welcoming the appointment, Chairman Dr D K Joshi described Patel’s induction as a strategic move aligned with the group’s long-term vision, emphasising the role of leadership depth in navigating the next phase of growth.
For Beacon Group, the message is clear, in a sector where precision matters, leadership is the new differentiator—and this appointment is intended to set the tone for what comes next.
