MAM
Zee brings 3 regional channels under one head, Nitin Vaidya
MUMBAI: As part of the restructuring exercise, Zee Network has brought three of its regional channels under one head.
Nitin Vaidya is made the head of Zee’s Marathi, Bangla and Gujarati channels. He was earlier business head of Zee Marathi. Now, the heads of Bangla and Gujarati channels will report to Vaidya. Vaidya will also continue to be business head of Smile TV, Zee’s comedy channel.
The three channels will also have a single ad sales head. Earlier Zee’s regional channels had individual channel and ad sales heads. The new ad sales structure will be headed Rajiv Chatterjee, who in turn will report to Vaidya.
Comments Vaidya on the restructuring, “This initiative will help us bring about synergy and alignment to the advertising sales of our regional channels. This new ad sales model will be applicable to the western and northern regions of the country.”
Zee’s Punjabi channel will be kept outside this new structure. Rabindra Narayan will continue as business head of the two channels Zee Punjabi and ETC Punjabi. Zee has already roped in former ETV hand R Ajaykumar to head its South initiatives.
The present restructuring follows Zee’s bringing together of its regional channels under the Zee brand, replacing Alpha. Simultaneously, the network also went for a facelift by introducing new logos for all its channels.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
