Brands
Zebronics signs Hrithik Roshan to endorse its Smart TV range
Mumbai: Zebronics, a market leader in IT Peripherals, audio systems and lifestyle accessories, has announced Hrithik Roshan as a face for their range of Smart LED TV segment. This collaboration marks the six years of their partnership as the charismatic Greek God of Indian cinema shall now endorse the Smart LED TV range along with IT Peripherals, home audio & accessories. With a strong customer base & a successful track record for 26 years in the industry, Zebronics aims to further expand its presence in the Smart LED TV segment.
Zebronics Smart LED TVs are available in sizes of 80cms to 139cms (32” to 55”) that are sleek and packed with features like app support (Cloud TV / WebOS) which allows the users to use streaming apps like Netflix, Amazon Prime etc., multi-connectivity options and powerful 20W speakers, HDR/HLG, Dolby support etc., that gives an immersive experience. Zebronics is expanding the reach of its service centres by partnering with more than 500 franchises for this segment exclusively, spanning over 19000 PIN codes across the country.
Hrithik Roshan said: “I personally enjoy and watch all sorts of content when I’m at home. High-quality Home Entertainment is of utmost importance to me, as every little aspect from the sound quality and definition of visuals matters in enhancing the overall experience of consuming content. I’m happy to strengthen my partnership of 6 years with Zebronics, this time we come together for their new range of Smart LED TVs. Over the years, Zebronics has established itself as the go-to brand for affordable luxury and staying ‘Always ahead’ the Smart LED TVs is yet another testament of the brand delivering the very best to its customers”.
Zebronics co-founder & director Rajesh Doshi said: “Hrithik Roshan has been a marvel in this connects with the audience. His aura has its own grandeur that syncs symbiotically with the product range of Zebronics and its all-the-more fitting to strengthen our association further by onboarding him to endorse our Smart LED TV range apart from the IT Peripherals, Home Audio & Accessories. Hrithik’s captivating, versatile and debonair personality and his synergy complement well with the elegance, aesthetics & flair of the Smart LED TV range of Zebronics. We are experiencing promising growth in our mission to transform every home, into a high-quality home theatre with a range of Smart TVs, Projectors and Soundbars. This vision stems from our commitment to provide ‘Premium for Masses’ thereby keeping Zebronics, ‘Always Ahead’”
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Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
