Brands
Zappfresh launches Meevaa Foods, bets Rs 10 crore on frozen veg snacks
NEW DELHI: Zappfresh has entered India’s fast-growing frozen vegetarian snacks market with the launch of Meevaa Foods, marking a strategic expansion into ready-to-eat and ready-to-cook categories.
The new brand debuts with a portfolio of 12 frozen products, including samosas, momos, kebabs, patties, tikkis, spring rolls and gravies, with fresh additions planned every quarter. Over the next two to three years, the company will invest around Rs 10 crore to scale processing capacity and broaden its frozen food range.
Meevaa Foods products, already exported to the United States, Canada and Saudi Arabia, are now being introduced to Indian consumers. Manufactured in export-certified facilities, the food is blast-frozen at minus 18 degree Celsius in a three-stage process to lock in taste, texture and safety.
The frozen range will be available in Delhi NCR from February 9, followed by Mumbai and Bengaluru from March 1. The company expects imports and exports to account for around 15–20 per cent of its frozen food volumes.
Zappfresh managing director Deepanshu, said the brand was created to deliver restaurant-quality frozen foods without compromising on hygiene or taste, leveraging recent acquisitions to fast-track manufacturing capabilities.
Zappfresh director Prreya Aggarwal, said improving cold-chain infrastructure and changing urban lifestyles were accelerating demand for high-quality frozen foods, positioning Meevaa Foods as a long-term growth engine.
The products combine modern food technology with hand-crafted preparation and are free from MSG, preservatives, additives and artificial colouring. The range is certified by FSSAI, USFDA, HACCP, Halal and BRCGS standards.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
