MAM
Zapak elevates Kelkar and Shetty to regional sales heads
MUMBAI: Zapak Digital Entertainment has promoted Siddharth Kelkar and Vishwanath Shetty as regional sales heads.
While Kelkar will be handling new markets (Pune, Ahmedabad and Kolkata), Shetty will oversee the Mumbai region.
Effective today, the elevations have come in the wake of the last week exit of Chirag Shah, national sales head. Zapak has now decided to streamline the sales structure by realigning the two regions.
Kelkar who is with Zapak since the last three years, has been responsible for key accounts like Cadburys, P&G and Parle-G. He will now handle Pune, Ahmedabad and Kolkata as a region. He has been instrumental in driving revenues from these regions and will push the sector further with key accounts like Amul, Cadilla, Emami, Bajaj and Paras.
Shetty, who was till now handling accounts of Idea, LIC and Vodafone, will now be responsible for the overall Mumbai region and will drive it forward.
Both Kelkar and Shetty will report directly to Zapak COO Arun Mehra.
Mehra said, “The year 2010 is crucial for us and we are ready to take it to the next level altogether. We are confident about the company’s growth with these two young go-getters in our team. Even during recession, with their determination and persistence we witnessed 100 per cent growth in key regions.”
MAM
Powermax launches ‘Champions Train Different’ with Shivam Dube
Campaign spotlights home fitness range with pro-grade gear and training focus.
MUMBAI: No nets, no gym queues just sweat, steel and a champion’s mindset at home. Powermax has rolled out its latest campaign, “Champions Train Different”, teaming up with Shivam Dube to position home workouts as serious, performance-driven routines rather than casual fitness fixes. The campaign centres on Powermax’s premium range of equipment, including professional-grade treadmills, exercise cycles and specialised home gym systems built to replicate high-intensity training environments within domestic spaces.
Using Dube’s on-field persona defined by power-hitting and disciplined preparation, the films lean into the idea that elite performance is less about location and more about mindset. The message is clear: champions are made in repetition, not just arenas.
The narrative follows structured training routines, from endurance-focused cardio sessions to strength-building workouts, with equipment framed as the enabler of consistency and precision. Instead of presenting features in isolation, the campaign weaves them into a broader story of preparation and persistence.
Powermax managing director Sanjay Goyal said the campaign reflects the brand’s belief that fitness is rooted in mindset as much as machinery, with the collaboration aimed at nudging users to raise the bar on their routines.
Visually, the campaign leans on intensity tight frames, controlled movement and a focus on effort to mirror the discipline of professional sport. It positions home fitness not as a compromise, but as a controlled environment where performance can be built, day after day.
In a category often crowded with convenience-led messaging, Powermax is making a different pitch, if you train like a champion, it doesn’t matter where you train.
