MAM
Yuva Kabaddi Series 2023 onboards CARS24 as title sponsor
Mumbai: The Yuva Kabaddi series has joined hands with CARS24, an autotech company, as its title sponsor for its upcoming monsoon edition, scheduled from 24 September to 22 October.
The Yuva Kabaddi series is a ground-breaking initiative aimed at showcasing the extraordinary talent and skill of young Kabaddi players from across the nation. With this collaboration, CARS24 is not only underlining its commitment to supporting and encouraging India’s budding sports stars but also reaffirming its dedication to fostering a brighter and more promising future for youth in the country.
The series will witness the participation of emerging talents from more than sixteen states, providing them with a professional platform to showcase their skills and compete at the national level. This initiative aligns perfectly with CARS24’s vision of driving positive change and empowering the youth of India.
“We are glad to partner with CARS24 whose remarkable global footprint and unwavering market leadership underscore their commitment to advancing innovation and fostering agility. This exciting partnership not only brings us together but also marks the start of an exciting journey where we’re ready for rapid growth of the sport and many exciting opportunities ahead. The partnership will play a key role in shaping the future of Indian kabaddi,” commented Yuva Kabaddi Series co-founder Suhail Chandhok.
Launched in 2022, the tournament has been providing a highly competitive environment for the country’s budding Kabaddi stars as 8 of the 12 players in India’s recent Junior Kabaddi World Cup team have progressed through the Yuva Kabaddi Series programme. To date, over 1100 youth players have engaged in 618 matches involving 60 coaches, and overseen by 153 officials.
“Kabaddi embodies the essence of great teamwork, unwavering determination, boundary-pushing, and a relentless pursuit of powerful performance and excellence. At CARS24, we resonate deeply with these values as we continue to revolutionise the autotech industry. Through our partnership with the Yuva Kabaddi Series, our mission is crystal clear: to inspire the next generation of athletes, empowering them to chase their dreams with the same unwavering determination and fearlessness that defines CARS24. We eagerly anticipate a season filled with exciting matches and a journey marked by the values of collaboration, perseverance, and ultimate triumph!,” said CARS24 co-founder & chief marketing officer Gajendra Jangid.
The sixth edition of the revolutionary CARS24 Yuva Kabaddi Series 2023 will be played at the Fatima College Indoor Stadium in Madurai.
Honourable Tamil Nadu Minister of Information Technology and Digital Services Shri Palanivel Thiagarajan will inaugurate the tournament on Sunday.
MAM
Promotedge marks 11 years with expansion into D2C and performance marketing
Kolkata-based agency strengthens global footprint and launches new platforms.
MUMBAI: Promotedge has spent 11 years quietly building momentum and now it’s ready to take a much bigger leap. The Kolkata-based integrated marketing and branding agency, founded in 2015, has completed 11 years of steady growth, evolving from a local creative firm into a full-service marketing partner with a growing international presence. With operational hubs in the US and Canada through its platform PromotEdgeDigital, the agency now serves clients across India, the US, Canada, Australia, and the Middle East.
Over the past 11 years, Promotedge has partnered with more than 200 businesses across diverse industries. Guided by its “Digitally Desi” philosophy which blends cultural insight with data-driven execution, the agency offers end-to-end services including web solutions, digital marketing, creative design, brand planning, and audio-visual production.
In its eleventh year, the agency made significant strides by developing branded IPs and content series for the automotive and industrial sectors, creating audio-visual content for international sporting bodies like the Fédération Internationale de Volleyball, and strengthening its performance marketing capabilities, particularly on quick-commerce platforms such as Zepto, Blinkit, Flipkart, and Swiggy Instamart.
To further boost its D2C focus, Promotedge has integrated the operations of Fizzle Digital into its performance marketing division, now led by founders Avi Saraf and Jhalak Agarwal. The agency continues to serve B2B clients in sectors like steel, energy, engineering, and infrastructure.
Beyond traditional services, Promotedge has introduced new platforms. DesiMachines is an online marketplace for heavy engineering and construction equipment, supported by two financial institutions and six top OEMs. The agency also launched Pexora, a joint venture with Prodigy focused on workspace design, branding, experiential marketing, and Digital Out-of-Home (DOOH) solutions in Eastern and North Eastern India.
Additionally, Promotedge nurtures The Trip Space, a boutique travel brand that curates personalised, luxury journeys for high-net-worth travellers.
Promotedge CEO Saurav Agarwal said, “PromotEdge has always been built with a long-term vision. Our goal is to develop capabilities that provide long-term value to our clients.”
As it approaches its 12th year, the agency plans to expand its global clientele, deepen D2C and performance marketing capabilities, invest in AI-enabled solutions, and strengthen its platform-led initiatives.
From a modest start in Kolkata to building platforms and partnerships across borders, PromotEdge is proving that smart, culturally rooted marketing can travel far and deliver real impact. The agency is clearly gearing up for an even bigger chapter ahead.
