MAM
Yulu brings in Rupini Raman as HR head
Mumbai: Homegrown shared electric mobility company Yulu has brought Rupini Raman on board as head of human resources (HR).
In this new role, her key responsibilities will be to build Yulu into a preferred employer brand, scale up the talent pool, and create an inclusive, enriching and progressive work culture, said the company in a statement.
“As we enter into a pivotal phase of multi X growth, starting with a 10 times expansion plan for 2022, getting our people strategy right will be a critical success factor,” stated Yulu CEO and co-founder Amit Gupta. “With her rich experience, Rupini will anchor Yulu’s HR strategy and vision, build organization capability to attract & retain the best talent, and create a great working culture at Yulu.”
Raman comes with 17+ years of experience in HR and organisational development (OD) in many industries, including fintech, ITES, financial services, logistics, and hospitality. In her last stint, she worked with fintech start-up Vivriti Capital as head of HR through its high-growth phase, and created an ecosystem for large-scale, high-skilled talent acquisition. Earlier, she was the head of the rewards and talent management division at Agility, where she oversaw the HR functions for 6000+ employees spread across the Middle East, Africa and EU regions. She has also been associated with global brands like RR Donnelley, Hutchison Whampoa, and American Express.
“As a shared EV mobility leader with a unique business model, many strategic partnerships, and a deep tech backbone, Yulu is very strongly positioned to redefine the mobility landscape in India,” said Rupini Raman. “It is a privilege to be part of Yulu and work with some of the industry’s best minds towards creating a sustainable future for our planet.”
Brands
KITKAT India teams up with One Piece for anime-led campaign push
On-pack characters and digital film tap into India’s fast-growing anime wave
MUMBAI: KITKAT India has joined forces with the globally popular anime One Piece, rolling out a new campaign that brings fan-favourite characters onto its packaging in a bid to connect with India’s rapidly expanding anime audience.
The collaboration sees iconic characters from the series featured on KITKAT packs, adding a playful twist to the brand’s long-standing “take a break” proposition. By blending pop culture with confectionery, the campaign aims to make everyday breaks feel a little more adventurous.
The launch is anchored by a digital-first film released across YouTube and Meta platforms, supported by a broader push spanning outdoor media and interactive social content. The multi-platform rollout reflects a clear attempt to meet younger audiences where they already spend their time.
Nestlé India head confectionery business Gopichandar Jagatheesan said, “Anime is a rapidly growing genre in India, and we are excited to collaborate with one of the most popular shows, One Piece. Having championed breaks for decades, KITKAT now takes them to the next level, making every break more epic with the world of One Piece.”
The move comes at a time when anime is shifting from niche interest to mainstream entertainment in India, with brands increasingly tapping into its cultural currency to stay relevant with younger consumers.
By pairing a globally loved anime with an equally recognisable chocolate brand, KITKAT’s latest outing signals a simple idea with strong appeal. In a crowded market, even a small break can turn into a big moment when it comes with a side of fandom.
