Brands
Youva Stationery acquires licensing rights for ‘Oggy and the Cockroaches’
Mumbai: Youva, from the house of Navneet Education, is thrilled to announce its collaboration with the leading animated series – Oggy and the Cockroaches. Licensed by Xilam Animation for Sony YAY!, the animated comedy has captured the hearts of audiences worldwide over numerous years with its entertaining and humorous storyline.
Oggy, the charming blue cat, has become an icon, winning the hearts of audiences worldwide. His appeal transcends borders and languages, resonating with viewers of all ages. Kids are drawn to Oggy’s endearing nature and relatable experiences, making him a most desired character in the world of friendship. Its success is not just limited to the TV screen; Oggy has become a companion, a friend that kids want to have with them throughout their daily lives.
Youva has secured licensing rights for “Oggy and the Cockroaches” from Sony YAY!. This collaboration will extend across a diverse range of stationery products, including jumbo-size and regular notebooks, colouring and activity books, combo kits and exam boards among others.
This strategic partnership between Youva and “Oggy and the Cockroaches” aims to infuse joy and creativity into the world of stationery, offering fans and consumers an exciting range of products featuring their favourite animated characters.
“We are delighted to join forces with ‘Oggy and the Cockroaches,’ a show that has captured the imagination of audiences worldwide,” said Youva chief strategy officer Abhijit Sanyal. “This collaboration reflects our commitment to bringing newness and joy to our customers through unique and engaging products. We look forward to a successful partnership that will undoubtedly leave a lasting impression on stationery enthusiasts and fans of the beloved animated series.”
Sony YAY! marketing, communications & OAP head Sujoy Roy Bardhan said, “We understand the deep connection between kids and their favorite toons. The animated characters play a significant role in shaping kids’ imagination and creativity. With ‘Oggy and the Cockroaches’ having a huge fan following amongst kids, our collaboration with Youva aims to not just provide stationery but to create and spread moments of happiness. This partnership offers kids exciting new ways to interact with their adored characters, enhancing the stationery experience with the charm and humor of ‘Oggy and the Cockroaches.’”
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
