Brands
Youva draws out Children’s Day magic with new film
MUMBAI: Creativity took centre stage this Children’s Day as Youva invited kids to think a little, make a little and imagine a lot. With a film bursting with colour, rhythm and childhood wonder, the brand sketched out a joyful tribute to the inventive minds who can turn scraps into stories and cardboard into castles.
“Kuch Socho. Kuch Banao” captures young creators in their natural element. Conceptualised by Ants Digital and produced by Antastic Studios, the film follows children as they transform torn fabric, old boxes and the most ordinary objects into delightful new worlds. In one frame a wall becomes a boat, in another a thumbprint becomes a gift, echoing Youva’s belief that creativity blooms when imagination runs free.
Navneet Education chief strategy officer Abhijit Sanyal, said the film was designed to celebrate the boundless imagination children carry every day and to remind viewers that big ideas often begin with a small spark.
For Ants Digital CEO Sanjay Arora the project was a nostalgic return to childlike curiosity. He said the film reflects the magic hidden in everyday life and praised the teams at Ants and Antastic Studios for bringing the story to life with warmth and playfulness.
With this campaign, Youva reinforces its mission to nurture originality and self expression, encouraging young minds to shape their own world. As the brand reminds us, the journey of creativity always begins with a simple thought and a willingness to make something new.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
