MAM
Youth trends is what MTV Marketing Forum aims to spot
MUMBAI: On the weird and wacky scale, this one’s right up there. A small white box labelled ‘Human Organ For Transplant’, inside which is a plastic pouch with what looks like an eye floating in a transparent gooey liquid (formalyne anahyldride).
Just what is it that the courier delivered? An invitation to MTV and Brand Equity’s Youth Marketing Forum (YMF) 2004, to be held on 20 May in Mumbai, what else?
So what’s with the fake eye? The message here is that at the YMF, “the enlightened one will train your third eye to perceive the latest youth trends and predict youth preferences.” All of which fits in well with the theme of this year’s YMF: ‘Trendspotting – Catching the wave before it hits the shore’.
Of course the privelege of accessing this “third eye enlightenment” comes at a cost. Rs 4,999 to be exact.
“I see, you see, we all see” – The Third Eye!
Prominent speakers who will impart their ‘gyan’ at the forum are Irma Zandl (Trendspotting guru, CEO Zandl Group), Muktesh Pant (ex-CMO Reebok Intnl.), Nagesh Kukunoor (film maker), Manish Malhotra (fashion designer) and Farhaan Akhtar (film maker). The keynote address at the forum will be given by MTV International president Bill Roedy and Arnell Group founder and chief creative officer Peter Arnell.
Brands
Radio City names Brijesh Magoo as national brand solutions head
Former Ishq FM programming lead to drive creative and revenue strategy
MUMBAI: Radio City India has appointed Brijesh Magoo as national head for brand solutions, strengthening its creative and content-led offerings as it looks to deepen advertiser engagement.
Magoo steps into the role after a brief stint as consultant for creative solutions at Radio City, where he worked on shaping integrated brand propositions. In his new position, he will lead the network’s creative solutions arm, focusing on building branded content, driving revenue opportunities and enhancing client partnerships.
He brings with him over a decade of experience across radio programming, content strategy and creative leadership. Most recently, he served as national programming head at Ishq 104.8 FM, where he led content strategy and programming initiatives at a national level.
During his time with Ishq FM, Magoo held multiple leadership roles, including national creative lead and head of programming, as well as programming head for Mumbai. His work spanned content development, audience engagement and format innovation, helping shape the station’s identity in a competitive radio landscape.
Prior to this, he spent six years at Red FM, rising from executive producer to assistant programming head, where he honed his skills in creative direction and on-air content strategy. He also had a brief stint as head of copy at Jack in the Box Worldwide, adding an agency perspective to his portfolio.
Magoo is an alumnus of Mudra Institute of Communications Ahmedabad, where he specialised in creative communications, and holds a degree in management studies from University of Mumbai.
His appointment signals Radio City’s continued focus on content-driven brand solutions, where storytelling and advertising increasingly go hand in hand. As audio platforms evolve beyond traditional broadcasting, Magoo’s blend of programming and creative expertise could help the network tune into new growth frequencies.
