MAM
Young adult singles are connecting via sports on Tinder’s Passport feature this summer
Mumbai: This season, all eyes are on Paris as singles and sports fans flock both physically and virtually to the City of Light (and some say Love). In a destination with a charming allure that has inspired romance for centuries, singletons are saying bonjour to a world of possibilities on Tinder!
Since the beginning of July 2024, key Tinder data reveals how users are leveraging this opportunity to make meaningful connections:
. There has been almost a 25 per cent increase in Swipe activity in France and Tinder has seen a 105 per cent increase in Tinder Passport Mode activity to key tourist sites in Paris.
. Paris ranked 18th as an international city destination in the weekend of 19-21 July and moved to the 6th spot during the weekend of 26-28 July as the top international cities that young singles in India passported to.
. The top 3 origin countries of those using the Tinder Passport Mode feature in July to change their location to France are the USA, Brazil and Turkey.
. The top sports selected as interests in Tinder users’ bios right now are football, basketball and swimming.
. The fastest-growing sports interests are gymnastics (+31 per cent) and basketball (+14 per cent).
. There has been an increase in the number of users with the job descriptions ‘olympian’ (+52 per cent) and ‘athlete’ (+43 per cent) on Tinder in Paris.
For those who are yearning to be part of the (sporting) action from across the world, Tinder Passport Mode allows users to search by city or drop a pin on the map to begin liking, matching and chatting with others in their destination of choice! Other users will now be able to see that you’re in Passport Mode on your profile and looking to match with a tour guide to learn all the local secrets, or a potential date to explore a new town with.
Tinder’s Passport Mode feature is used on average 145,000 times a day and Tinder users have virtually travelled almost 100 billion km over the last year, which is the equivalent of travelling to the moon and back over 130,000 times!
Tinder sees peak usage of the Passport Mode feature between the holiday periods of June to August and December to January. As users are hoping to secure a date in their future holiday destination, we also see that Passport Mode users aged 18-25 years tend to be more active, sending and receiving 3X more messages than Tinder users not using the Passport Mode feature.
To use Tinder Passport, a premium feature, users can head to Settings, tap on Location, add a new destination by dropping a pin on the map, and start swiping on profiles in a different city. See who’s out there, and make plans everywhere!
Because privacy matters, for athletes who would prefer to keep a low profile in Paris this Summer, Tinder’s Incognito Mode is a step up from fully hiding your profile. Users can still Like and Nope in the app, but only those whom you’ve Liked will see you in their recommendations.
So make the most of dating culture this sports season with Tinder Passport and who knows, you might just land an unforgettable date!
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
