Brands
Yokohama India expands its Yokohama Club Network with a new outlet in Coimbatore
Mumbai: Yokohama India is delighted to announce the inauguration of a dedicated store in Coimbatore, marking a significant expansion of its flagship Yokohama Club Network (YCN). Located strategically in Saravanampatti, Coimbatore Covai Tyres is now a member of the YCN. This specialised store will stock a full inventory of Yokohama’s high-performance tyres, offering a complete range of products and services. The collaboration between Yokohama India and Covai Tyres represents a powerful synergy that promises to elevate the tyre buying experience for customers in Coimbatore.
“In our relentless pursuit of excellence, we place the utmost importance on expanding our customer reach and ensuring their complete satisfaction. The Yokohama Club Network has consistently been at the forefront, offering an extensive range of high-quality tyres and exceptional services, setting a new benchmark for customer delight. With the addition of Covai Tyres in Coimbatore, we view this as a golden opportunity to forge stronger connections with our valued customers in the region, equipping their vehicles with our top-notch performance tyres and enriching their motoring experience.” Yokohama India MD and CEO Harinder Singh was quoted saying.
Covai Tyres owner M. Sabapathi said, “We took the Yokohama dealership in 2022 and within one year we decided to join the YCN world. What prompted us to take this decision is the repeat purchases and positive feedback from our customers. We have seen that Yokohama tyres are consistent in high quality and performance that customers want.”
Yokohama Club Network (YCN) dealership stores serve as comprehensive solutions for all tyre-related needs. Customers can avail of services such as wheel balancing, wheel alignment, and more, all performed with the latest tools and machinery by highly-trained technicians.
Yokohama Club Network (YCN) dealership stores are a one-stop solution for all tyre-related needs. They offer a wide range of Yokohama tyres to choose from, as well as a comprehensive range of tyre-related services, such as wheel balancing, wheel alignment, tyre maintenance and, and tyre warranty claims. The stores also have knowledgeable staff who can help the customers select the right tyres and services for their needs. With their latest tools and machinery and highly-trained technicians, one can be sure that the tyres are in good hands. Yokohama India has been steadfastly expanding its YCN footprint since 2020 and will continue to do so aggressively in 2023.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
