MAM
Yiota Pagoulatos takes charge of communications at International Emmy Awards
NEW YORK: Yiota Pagoulatos has been appointed director of communications and partnerships at the International Academy of Television Arts & Sciences, the body that runs the International Emmy Awards. She took up the role in New York this month.
The move caps eight years running Pink Orchid International, her boutique consultancy advising global media and entertainment firms on executive messaging, thought leadership and visibility. Her clients ranged from China’s CCTV and India’s DocuBay to Korea’s Something Special and the Mongolian National Film Council. She also fronted campaigns and partnerships at global markets including Mipcom Cannes, Banff, ATF Singapore and the Cannes Film Festival’s Marché du Film.
Earlier, Pagoulatos spent nine years at Reed Midem, rising from coordinator to sales director. She handled sponsorships and content launches for clients including Lionsgate, DreamWorks, MGM, Miramax and Starz, managing multimillion-euro accounts and delivering high-profile premieres such as Power and The Book of Negroes.
Her new brief at the Academy brings her back to the heart of international television, with a focus on growing the Emmys’ global partnerships and communications footprint.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
