Ad Campaigns
YesMadam unites Shraddha & Shakti Kapoor in quirky campaign
Mumbai: YesMadam is gaining attention with its viral campaigns, the latest featuring Shraddha Kapoor. The campaign began with the dialogue “Har Expert, Salon Expert Nahi Hota” seen across Delhi, sparked by a viral Delhi Metro argument, and later trended on Twitter, even reaching a rap musician’s studio.
Building on the success, YesMadam has launched the second phase, again featuring Shraddha Kapoor and Shakti Kapoor. This marks a rare on-screen reunion for the father-daughter duo. The campaign video starts with Shakti Kapoor’s iconic style, recalling his “best actor as a villain” days, before Shraddha enters, introducing him to YesMadam. His initial doubts fade as he relaxes during a spa, ending with his famous “Aaau” dialogue.
The campaign highlights YesMadam’s commitment to offering beauty and wellness services at home, emphasizing trust in the salon professionals working with the brand.
Commenting on this association, YesMadam co-founder Akanksha Vishnoi said, “At YesMadam we offer millions of Indians professional salon treatments in the comfort of their homes. Our campaign featuring the father-daughter duo perfectly personified our brand’s promise of trust, expertise, and family-friendly service at affordable prices.”
Sharing his views on the association, YesMadam co-founder and CEO Mayank Arya said, “Working with Shraddha and Shakti Kapoor has been an incredible experience. Their bond perfectly represents the trust we strive to earn from our customers. Our goal has always been to provide high-quality, transparent, and reliable salon services, and this campaign is another step forward in achieving that vision.”
Expressing her excitement for the new campaign, Shraddha Kapoor said,
“Collaborating with YesMadam is special because the agenda is to give back to the society. YesMadam is empowering women across India and to be a part of something that propels young girls’ dreams, making me immensely proud.”
Shakti Kapoor also shared his thoughts on the collaboration stating, “After seeing the care and attention YesMadam brings to their services, I know I can trust them to bring their best foot forward when my daughter calls them for any of their services.”
YesMadam, a bootstrapped startup, stands out for its safe, professional, and convenient at-home salon services, focusing on transparent pricing and mono-dose products. With the Kapoor family now onboard, the brand strengthens its position as a trusted service across India. As the festive season approaches, YesMadam is poised for further growth, expanding its reach and introducing new developments.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
