Ad Campaigns
Yes Securities launches ‘What’s your Investyle?’
MUMBAI: Yes Securities, a subsidiary of Yes Bank, has announced the launch of ‘What’s your Investyle?’ an interactive Snapchat AR Lens, set to go live on Friendship Day (3 August 2025). This is the first time a BFSI brand in India is leveraging Snapchat’s AR platform to drive financial awareness among younger audiences in a format they love—fun, social, and highly shareable.
The filter helps users discover their Investyle—such as the Bold Tiger or the Cautious Turtle—each representing a distinct investment style and risk appetite. It encourages users to tag friends, share their results, and engage in friendly conversations about money, behaviour, and investing.
This latest campaign is part of Yes Securities’ ongoing commitment to making finance more accessible, inclusive, and engaging for India’s youth. From promoting personalized investing through the OMNI app with the Invest KaroApne Style Me campaign, to encouraging women to start their financial journeys through the #ExtraordiNARI initiative, the brand has consistently pushed for inclusion. Its Wonga Wits financial literacy program aims to reach one million students by FY28, while The Wize Whispers brings money concepts to life through comics, quizzes, and characters like Mr. Turt—making finance fun for first-time investors.
Yes Securities head – marketing and corporate communications Amit Bhandare shared, “The ‘What’s Your Investyle?’ campaign is a strategic initiative to engage with the Gen Z audience by aligning with their digital behaviour and personal expression. Through this campaign on Snapchat, we aim to create meaningful awareness about our newly launched Omni App, which empowers users to invest in a manner that is intuitive, seamless and reflective of their individual style.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
