Brands
YES Bank opts for iCubesWire’s AI solution
MUMBAI: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements.
YES Bank country head Rajat Mehta said, “As a new-age, technology-enabled bank, we are always exploring new opportunities to innovate and tie-up with partners that can help to increase our brand presence digitally. We are happy to explore the possibilities with iCubesWire and incorporate their AI solution Instatalk, a new-gen product which is the quintessential bridge between the user and the brand. The bot engagement integrated with the campaign strategies will elevates the rate of user engagement for our display campaigns”.
iCubesWire founder and CEO Sahil Chopra added, “YES Bank is a pioneer in the BFSI sector to create a customisable savings account and we are more than excited to have tied-up with them for an AI enabled campaign. It is a great opportunity for us to bank upon and we are certain the integration will prove fruitful for the brand as well as the users thereby strengthening their loyalty towards the bank. We are keen to explore the digital domain with YES Bank.”
With the rising neck to neck competition in the BFSI sector, it is paramount to keep up with the pace and innovate better means to impart customer experience. This is when Instatalk becomes the ideal fit in the swift digital world.
Through this campaign, YES Bank aims to enhance the user engagement and curtails the long process for queries revolving around savings accounts.
Brands
IndiGo CEO Pieter Elbers steps down; Rahul Bhatia steps in as interim boss
Leadership change follows flight disruption crisis and regulatory scrutiny
Pieter Elbers has exited the cockpit at IndiGo. The chief executive of India’s largest airline stepped down at the close of business on March 10, 2026, triggering a swift leadership reshuffle at the country’s dominant carrier.
Rahul Bhatia, managing director of IndiGo’s parent InterGlobe Aviation, will temporarily oversee the airline’s operations and management while the board considers its next leadership move.
Elbers, who joined IndiGo in 2022 after a long stint at KLM Royal Dutch Airlines, was brought in to steer the airline through its next phase of international expansion and operational scale. His departure comes after a turbulent few months for the carrier.
In late 2025, IndiGo faced sharp criticism after cancelling more than 500 flights on November 5 and another 650 on November 7, leaving thousands of passengers stranded across India during peak travel season. The disruptions triggered regulatory scrutiny, with the Directorate General of Civil Aviation issuing a show-cause notice and later imposing a Rs 22 crore penalty linked to crew roster failures.
A subsequent inquiry found the airline had over-optimised operations, relied heavily on crew repositioning and tail swaps, and failed to maintain adequate operational buffers under new pilot rest rules.
In an internal message to employees following Elbers’ resignation, Bhatia struck a reassuring tone. Referencing the popular film phrase “Main hoon na”, he told staff he would stand with them as the airline worked to restore operational stability after the crisis.
“What happened last December should never have taken place,” Bhatia wrote, acknowledging the strain the disruptions placed on frontline employees.
Despite the turbulence, IndiGo remains firmly in command of India’s skies. The airline continues to hold more than 60 per cent of the domestic market, far ahead of its rivals.
Financially, however, the ride has been bumpier. In the December quarter, IndiGo’s consolidated profit plunged 77.55 per cent year-on-year to Rs 549.8 crore, down from Rs 2,448.8 crore a year earlier, even as revenue from operations rose 6.2 per cent to Rs 23,471.9 crore.
Elbers leaves behind a carrier that still dominates India’s aviation market—but one that has recently been reminded how quickly turbulence can hit even the strongest flyers.
