MAM
#YehDiwaliBachchonWaali: United We Care bats for mental health
NEW DELHI: This Diwali, United We Care is encouraging people to let out their inner child and share their stories and experiences. The integrated campaign called #YehDiwaliBachchonWaali, launched across various digital platforms, focuses on bringing back the carefree childhood days as well as being able to have some heart-to-heart conversations. The underlying idea is to encourage adults to talk openly without inhibitions.
Given how Diwali coincides with Children's Day this year, the campaign highlights the essence of childhood and encourages adults to open up. The first video talks about how we express ourselves easily as children, share and forget easily. As we grow up, we are bound by the worry of stigma, judgement, and overthinking. It stems from the concept of gifting everyone better mental health and well-being during the festive season by unleashing the unabashed and hopeful spirit of the child within each of us.
The campaign also introduces a team of experts including life coaches, psychologists, and lawyers who share their childhood experiences that led them to take up the professions they are in today. For instance, a lawyer who saw her father losing a land case as a child decided to take up the profession to ensure no one else undergoes the same experience. Right after she became a lawyer, she helped her father win the case. As they narrate their stories, they also “Pledge to Create a Happier You” with United We Care.
United We Care founder Shumita Kakkar said apart from Covid2019, people are also experiencing a second pandemic in the form of mental health issues. However, these issues are not new but have been there since ages. “Today, when things are so complicated, it is time once again to rewind to our childhood, a time of free spirits, endless conversations, and when every day was a new beginning. United We Care’s campaign this Diwali is about unleashing your inner child and speak up openly about anything under the sun – without the fear of stigma and for better mental health.”
United We Care is an app-based platform that integrates social, mental, financial, and legal support systems for men, women, youth and children and members of the LGBTQIA+ community.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
