Ad Campaigns
YCOM ropes Vijay Varma as a brand ambassador for #ApniSuno campaign
Mumbai: YCOM, a leading mobile accessories brand in the market since 2011, has launched its much-awaited brand campaign #ApniSuno for the Indian users. The campaign, featuring OTT famed actor Vijay Varma, marks the introduction of YCOM’s innovative range of smart gadgets and mobile accessories, including neckbands, speakers, earpods, chargers and power banks.
Leading the charge of the video campaign is Vijay Varma, The star spoke to young artists and athletes, with the interaction highlighting a complete synergy between YCOM’s cutting-edge gadgets and its young users.
The brand video campaign #ApniSuno has been conceptualized to resonate with the dynamic youth of India. Featuring Vijay Varma, the face of YCOM, whose emphatic performances in projects like Darlings, Gully Boy, Pink, Lust Stories 2, and many others, have made him India’s finest youth icon. The video campaign draws a narrative for today’s GenZ and millennial audience who believe in balancing work & personal life, and encourages them to listen to their inner voice. At the heart of the campaign, the video captures the actor synergising with young artists and athletes, defining YCOMs brand identity of being a trendsetter in the smart gadgets and mobile accessories market. With this campaign, the brand emphasizes its allegiance to empower its consumer with attractive choices to premium and yet affordable smartphone gadgets and mobile accessories.
Commenting on the launch, Varma said, “Growing up as an artist, I craved gadgets that could help me unlock my true potential with respect to how I perceived media, and I feel, YCOM does just that. The brand has taken significant strides when it comes to the smart gadgets landscape in India, and I am beyond thrilled to represent a brand that stands for youth power. I’m honest when I say that it is more than just a brand. YCOM, through its affordable, high-quality, and intricately designed products, is truly empowering the younger generation to recognize their own power and worth.”
The YCOM group brings along a diverse range of meticulously crafted audio products right from TWS, Neckbands, and Speakers. YCOM’s charging solutions encompass chargers, charging cables, and power banks that are available across India in the offline market. YCOM is dedicated to providing reliable and affordable solutions to consumers.
Speaking on the campaign launch, YCOM marketing head Rithish Parthasarathy said, “Vijay Varma has a strong resonance with Indian audience, driven by his versatile and hard hitting roles played across various OTT serieses and Indian movies. He embodies the essence of our brand vision and his versatility and ability to connect with the audience will significantly strengthen our relationship with consumers in the most organic way possible. We are excited to have him as the face of our latest brand campaign #ApniSuno and looking forward to a more fulfilling association.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
