Brands
Yatra, Mr DIY dangle travel prizes to turbocharge festive shopping
INDIA: Yatra Online has tied up with home-improvement retailer Mr DIY to launch Shop karo, yatra karo, a festive-season campaign that turns everyday shopping into a shot at subsidised holidays.
Running from December 2025 to January 2026, the two-month promotion spans more than 350 Mr DIY stores nationwide, targeting India’s busiest window for both retail spend and leisure travel. Shoppers are rewarded with Yatra travel vouchers and the chance to win domestic and international holiday packages.
Customers spending Rs 750 or more at 115 selected Mr DIY outlets in Delhi NCR, Mumbai, Thane, Pune and Ahmedabad can unlock Yatra vouchers offering savings of up to Rs 10,000 on flights and hotels. Those spending Rs 1,000 or more across 350-plus stores nationally are eligible for a lucky draw for higher-value holiday packages.
Top prizes include an international in-land holiday package worth Rs 1,00,000, followed by two international packages worth Rs 75,000 each, and three domestic packages valued at Rs 30,000 apiece.
“The Christmas–New Year period is when shopping and travel decisions peak,” said Yatra Online senior vice-president, flights and hotels Bharatt Malik. “This partnership allows us to reward shoppers while extending Yatra’s presence beyond digital screens into high-impact physical retail spaces.”
A senior spokesperson for Mr DIY India said the collaboration was designed to add aspiration to routine purchases, blending affordability with the promise of travel during the festive and holiday season.
By linking retail baskets to travel dreams, the two brands are betting that a nudge at the checkout counter can translate into journeys well beyond the store aisle.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
