MAM
Yatra.com launches sequel of ad campaign with Salman Khan
MUMBAI: Yatra.com, an online travel portal, has announced the launch of its TV campaign bringing back Salman Khan as Mr Yatra.
The campaign emphasises on leisure holidays and showcases the best deals that will be available to the consumers this season at Yatra.com.
An extension to the previous TV campaign, Yatra.com has announced the launch of its new 360 degree marketing campaign. This campaign focuses on deals in holiday packages, another offering from the Yatra.com’s portfolio.
The multimedia campaign has been conceptualised by McCann.
Yatra.com head of marketing and strategic relations Pratik Mazumder said, “Yatra.com’s new campaign combines the excitement of a traveler with a delight of a hassle free booking at Yatra.com, offering unmatched deals. Post the success of our last campaign; we wanted to highlight the brand promise of leaving no stone unturned in getting our customers the best holiday deals.”
McCann GM Ranjeev Vij said, “Post a remarkable success of our first campaign, this time our focus was to build recognition for Yatra.com’s best price offerings and also increase traveller’s likelihood of booking tickets through Yatra.com. In an attempt to overcome brand’s share of voice limitations and create necessary buzz amongst travelers, it was imperative that the campaign conveyed our messaging in the most appropriate manner. We believe the approach we adopted while crafting the campaign was totally in synergy with the brand’s requirements.”
According to Vij, the new campaign presents Khan as “cool”, “in-control” and a forceful “Yatra.com man” where his motive is to get the best price for his customers. “Having done it for ticketing, now Salman is out to commit the best holiday packages to Yatra.com customers in yet another humorous commercial,” he added.
The campaign will be promoted through print, online, e-marketing and mailers.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
