Ad Campaigns
Yardley London launches new campaign on Daily Wear Perfumes with Kriti Sanon
Mumbai: Yardley London has launched a new TV commercial on its range of Perfumes. Aimed at the new-age young women, the range provides an affordable entry into the world of Yardley perfumes.
Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to the best version of themselves.
In the new TVC, Kriti Sanon is the voice of the brand, who advises a young professional to step up to the world of Yardley and shun cheap and mass perfumes. She makes a point that every time you step up in life like a new job or promotion, impression matters; and Yardley helps you in your efforts to make better impressions.
Wipro Yardley CEO Manish Vyas said, “While Yardley has always been known for its fine floral fragrances, through this new range, we intend to bring affordability to the consumers who always inspire to use world class Yardley perfumes. We intend to democratize the usage of safe, branded and international quality perfumes and make it accessible to Indian masses.”
The commercial has been conceptualized by Contract Advertising, a Wunderman Thompson group company and member of the WPP network.
Contract CCO Sagar Mahabaleshwarkar said, “Our core insight was to drive home the fact that Yardley perfumes are more than just their exotic natural fragrances. The idea was to empower people in making a lasting impression while stepping up in the professional world and their daily lives, with renewed freshness.”
Contract Mumbai general manager Ayan Chakraborty shared the inspiration behind the commercial, “A perfume creates a silent aura around a person’s presence. And a good perfume makes an impression just like a good attire. With Yardley Daily Wear Perfumes, the intent was to communicate this to the mass perfume user and tell her to upgrade to the world of Yardley.”
Contract Mumbai executive creative director Rahul Ghosh explained the approach and the creative thinking behind the ad, “Perfume is a key component of the professional armory. It’s a soft signal of ambition. This is the insight we wanted to seed in our TG to persuade them to up their daily perfume game.”
The Yardley range of Perfumes will be available at the nearest stores and on e-commerce platforms starting at Rs 249 for 30 ml.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
