Ad Campaigns
Yardley London launches new campaign #Naturalfloralspa
Mumbai: On Wednesday, Yardley announced the launch of a new commercial for its all-new range of floral essence shower gels. Aimed at young women, this new range provides a luxurious bathing experience synonymous with a floral spa.
The commercial has been conceptualised by Contract Advertising, a Wunderman Thompson Group company and a member of the WPP Network.
Yardley, with 250 years of legacy in fine fragrances, has continually evolved to remain true and relevant across generations. It believes in inspiring women to showcase their true potential and step up to be the best version of themselves.
Wipro Yardley CEO Manish Vyas said, “While Yardley has always been known for its fine floral fragrances, through this new range of shower gels under the floral essence sub brand, we intend to bring forth the goodness of floral ingredients apart from the fragrance.”
Sharing the inspiration behind the commercial, Contract Mumbai general manager Ayan Chakraborty said, “When you hear of a spa-like experience, something that is invigorating and indulgent immediately comes to mind. This is the thought that we used to launch Yardley’s range of floral essence shower gels. The fragrance uplifts you instantly, and the floral oils work on the skin. It is like being in a spa everyday.”
Adding to this, Contract Mumbai executive creative director Rahul Ghosh explains the approach and the creative thinking behind the ad, “Yardley is a passkey to a world of fragrance and freshness. And in this film, we showcase how its shower gel can transform a daily ritual into a magical moment.”
The floral essence shower gels will be available at the nearest stores and on e-commerce platforms for Rs 225 for 250 ml.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
