MAM
Yamaha appoints Maeda as director sales and marketing
MUMBAI: Yamaha Motor India has appointed Takahiro Maeda as the director, sales and marketing.
Takahiro Maeda
Maeda brings with him over 20 years of experience in Yamaha and will play a key role in implementing Yamaha’s evolving growth strategy for India.
His acumen is in identifying the needs of potential customers and offering winning products. He will also be responsible for coordinate the sales, marketing and engineering functions to develop a strong product line for the Indian market. His mission for Yamaha is to take biking to the next level and shift focus from utility to lifestyle biking.
Expressing his views on the appointment, Yamaha Motor India CEO and managing director H Yanagi said, “We look forward to having Mr. Maeda as a part of our team as Yamaha Motor India changes gears to transform the market from ‘utility’ to ‘pleasure’. He will play a vital role in understanding customers needs and will help in developing innovative, sporty and premium product offering.”
Maeda brings with him over 20 years of marketing experience in Yamaha globally. He maps the company’s position in the macro business environment and develops a strong market strategy. He has made immense contributions to Yamaha Motors USA and Yamaha Motors Europe with expertise in product planning and marketing. Indian bikers can now look forward to an increasing blend of European and international designs from Yamaha.
MAM
Bark Out Loud launches #ThriveSharedJourney with Huma Qureshi
New campaign reframes pet nutrition as a mindful, shared growth journey.
MUMBAI: Bark Out Loud just gave pet parenting a leash on meaning because when your dog’s dinner becomes a daily pact, even the kibble starts feeling like a love letter. Bark Out Loud by Vivaldis has unveiled #ThriveSharedJourney, a new campaign for its Thrive range of pet food, featuring actress and pet parent Huma Qureshi. Launched around International Women’s Day 2026, the campaign shifts the narrative from routine feeding to intentional, shared growth between pets and their owners.
The core idea, thriving isn’t automatic, it’s a conscious decision made together. Today’s pet parents track their own milestones and upgrade their lives, yet pet nutrition often slips into autopilot. The campaign challenges that gap, showing that real wellbeing comes from active participation, not passive provision.
A heartfelt film starring Huma Qureshi captures this shift: everyday moments of connection over Thrive meals become the building blocks of a stronger bond. The message is clear growth is shared, not solo.
Bark Out Loud by Vivaldis CEO Kunal Khanna said, “Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment.”
Bark Out Loud business head Devika Khanna added, “Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable.”
The campaign will roll out through digital films, creator collaborations and community conversations, positioning Thrive as a daily investment in long-term health rather than a habitual purchase.
In a world where pets are family, Bark Out Loud isn’t just feeding them, it’s feeding the idea that every bowl is a promise: we grow together, we thrive together, one mindful kibble at a time.
